This Week in Digital Advertising Data (March 4th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • According to an announcement, The Nordstrom Media Network, plots ad expansion as retail media network generates $40M. Nordstrom, currently carries on-site media placements and off-site options such as paid social and display ads and YouTube video ads.
  • TikTok’s expanding in Latin America. On an eMarketer report, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
  • Adweek report states that a whopping 40% of global web traffic is invalid- meaning fake-  costing businesses an estimated $697 billion annually. This creates inaccurate data for marketers and advertisers.
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