Let’s see what this week’s numbers say about online advertising, shall we?
- According to an announcement, The Nordstrom Media Network, plots ad expansion as retail media network generates $40M. Nordstrom, currently carries on-site media placements and off-site options such as paid social and display ads and YouTube video ads.
- TikTok’s expanding in Latin America. On an eMarketer report, users will surge 12.8% year over year (YoY) to 136.1 million. More than 3 in 10 internet users will be on the platform.
- Adweek report states that a whopping 40% of global web traffic is invalid- meaning fake- costing businesses an estimated $697 billion annually. This creates inaccurate data for marketers and advertisers.