Let’s see what this week’s numbers say about online advertising, shall we?
- According to Adweek, Zefr will be Meta’s initial partner for providing independent reporting on the context in which ads appear on Facebook Feed. The competition between advertisers on Facebook is mounting. There are about 10 million active advertisers on the platform. Advertisers spent about $50 billion on Facebook advertising in 2021, 32% more than the previous years, and the upward trend will persist in 2022, too.
- A recent report by Econsultancy on being customer-centric says this is the most important characteristic to establish a truly ‘digital-native’ business. Part of the CX design goal is to maximize the percentage of customers who keep buying from you. Returning customers spend 67% more on brands they trust.
- On this eMarketer report, as Google embraces the post-cookie future, Universal Analytics (UA) will be phased out by the search engine next year in favor of Google Analytics 4. On July 1, 2023, UA properties will cease to process new hits.