Deep Diving into Adwords Display & Programmatic Online Advertising

This Week In Online Advertising Data (July 3rd, 2020): DV360 Takes 13% Of Ad Spend From Each Advertiser

This Week In Online Advertising Data (July 3rd, 2020): DV360 Takes 13% Of Ad Spend From Each Advertiser

Hello Everyone! Let’s see what’s happened in the world of the online advertising this past week: Chiefmartec reports the marketing ecosystem expanded by around $120 billion over the past 10 years to a $300 billion total. eMarketer forecasts Alibaba’s net ad revenues will grow by only 6.5%, this is because […]

Read all
This Week In Online Advertising Data (June 26, 2020): Google's Ad Revenue Declines Proportionally

This Week In Online Advertising Data (June 26, 2020): Google’s Ad Revenue Declines Proportionally

Let’s jump in to this week’s review of online advertising data. Google announced that their ad revenue (at $39.6 billion) will be 5.3% lower in 2020 than 2019. Since ad market overall is growing (an estimated 1.7% to $134.7 billion), this means that Google’s share of the market will decline […]

Read all
This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion

This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion

More days have gone by, and more online advertising data there is! Let’s jump in: AdExchanger reports that 59% of Connected TV ad buyers are increasing their CT ad budgets in 2020. A Magna study predicts that online advertising will drop $11 billion in 2020, from $213 billion to $224 […]

Read all
This Week in Online Advertising Data (June 12, 2020): Programmatic Spending Up 14% in May

This Week in Online Advertising Data (June 12, 2020): Programmatic Spending Up 14% in May

Some highlights from this week: The programmatic giant MediaMath cut 8% of its staff, and the remaining employees are getting a 10% paycut. Programmatic spending has started to rebound in May. MediaRadar says that digital ad spending declined 9% YOY in May, which is an improvement as compared to the […]

Read all
This week in Online Advertising Data: Influencer advertising caused 1/4 of all online ad complaints (5 June 2020)

This week in Online Advertising Data: Influencer advertising caused 1/4 of all online ad complaints (5 June 2020)

PR week reports that one quarter of all complaints about online ads last year were caused by influencer advertising. 20% of online advertisers expect to have their online advertising back to normal in April, according to eMarketer. Online ad spending in China is expected to be $113.67 billion in 2020, […]

Read all