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This Week in Online Advertising Data (January 15th, 2021)

This Week in Online Advertising Data (January 15th, 2021)

Let’s go! 34% of Americans said they will be watching regular TV in 5 years. Someone from the future reading this will wonder what “regular TV” even is (“was”)! 51% of Marketers say location-based ad targeting is critical for their campaigns. 68% of US Marketers say they will use influencer […]

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This Week in Online Advertising Data (January 8th, 2021)

This Week in Online Advertising Data (January 8th, 2021)

Let’s jump in to this week’s online advertising data! 37% of video viewers in the USA say that since Covid began, they are watching “a lot more” videos than they were beforehand. 43% of digital marketers think that “real-time marketing” will have the greatest impact on their ad performance in […]

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This Week in Online Advertising Data (January 1st, 2021)

This Week in Online Advertising Data (January 1st, 2021)

Let’s jump in! 71% of marketers say video is important to their strategy. YouTube accounts for 18.5% of US CTV ad spend in 2020. There are 1.9 billion Facebook users. Consumer electronic sales in 2020 were $150 billion, much higher than the $120 billion forecast, in 2020.

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This Week in Online Advertising Data (December 25th, 2020)

This Week in Online Advertising Data (December 25th, 2020)

Let’s jump in! $33 million is the amount in funding that White Ops had gotten, before having been acquired by Goldman Sachs for an undisclosed amount this week. 1,100 companies participated in the FB ad boycott, which is now ending, it seems. Youtube will make $2.89 billion in CTV revenue in 2020. There were […]

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This Week in Online Advertising Data (December 18th, 2020)

This Week in Online Advertising Data (December 18th, 2020)

Let’s jump in! Half of retailers say they plan to increase their social media advertising in 2021. 79% of manufacturers used video in their digital advertising. 21% of video advertisers say they are targeting the right audience online. Mobile ad spend will hit $156.38 billion in 2023. 41% of media buyers said privacy […]

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This Week in Online Advertising Data (December 11th, 2020)

This Week in Online Advertising Data (December 11th, 2020)

Let’s see what the numbers tell us this week! 39% of consumers say they will increase their DOOH (“Digital Out-Of-Home”) spending this year. More of YouTube’s viewership will be on Connected TV’s: “We expect YouTube’s gross US CTV ad revenues to reach $2.89 billion this year, accounting for more than one-third (35.7%) […]

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This Week in Online Advertising Data (December 4th, 2020)

This Week in Online Advertising Data (December 4th, 2020)

Let’s dive into this week’s online advertising data: Digital will account for half of all ad spend this year. GroupM predicts that the 2020 ad spend will be $215 billion, down 8.8% from the previous year. $17 billion is the size of the retail ad market, that Walgreens is now getting. […]

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This Week in Online Advertising Data (November 27th, 2020)

This Week in Online Advertising Data (November 27th, 2020)

Happy Black Friday everyone, and let’s go! Facebook CPM’s increased by 38% between September and November. 44% of digital marketers say they have an attribution strategy, and 47% of them said the hardest source for tracking revenue attribution is social media. 29% of Instagram ad spend was on Stories, up from […]

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This Week in Online Advertising Data (November 20th, 2020)

This Week in Online Advertising Data (November 20th, 2020)

In this week’s data about online advertising, let’s jump right in: 22% of all Instagram ad spend is on stories. The top three priorities for digital marketers, according to a survey–all basically tied for first place (with ~40% of all marketers surveyed saying these three are their top priorities)–are acquiring new […]

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This Week in Online Advertising Data (November 13th, 2020)

This Week in Online Advertising Data (November 13th, 2020)

Let’s go! Search engine paid ad spend to grow 5.9% in 2020. Ad fraud to reach $35 billion in 2020, including 14% of paid search and social spending. LiveRamp grew its revenue by 16% YOY to $105 million. Connected TV ad spending will hit $8.11 billion in 2020 and $11.36 in 2021. […]

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This Week in Online Advertising Data (November 6th, 2020)

This Week in Online Advertising Data (November 6th, 2020)

Let’s jump into today’s data! Roku (the video streaming company)‘s revenue increased 78% YOY to $319 million in Q3. The Trade Desk’s revenue increased in Q3 to $216 million, a 32% YOY increase, including their Connected TV revenue increasing 100% YOY. Streaming video is now 25% of time spend online but 12% […]

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