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This Week In Online Advertising Data

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This Week in Online Advertising Data (September 18th, 2020): Disney was the biggest ad spender on Facebook

This Week in Online Advertising Data (September 18th, 2020): Disney was the biggest ad spender on Facebook

Boys & girls, let’s look at this week in online advertising data: Disney was the biggest spender on Facebook ads in the first half of the year, having spend $211.8 billion on ads 74% of consumers say they prefer ads that on subject with the content on the page. In-app […]

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This Week in Online Advertising Data (September 11th, 2020)

This Week in Online Advertising Data (September 11th, 2020)

Let’s jump in! 51% of all spend will be digital in 2020–the first time ever it is above 50%! B2B digital ad spend will grow 22.6% in 2020 over 2019. Google Shopping ad spend was up 34% in Q2. A 2% tax will be charged, by Google, to Google Ads […]

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This Week in Online Advertising Data (September 4th, 2020): US digital ad spend to grow by 6%

This Week in Online Advertising Data (September 4th, 2020): US digital ad spend to grow by 6%

Let’s jump in, as usual, to this week’s numbers in online advertising. Ad spending in the USA will decrease by 8% this year but digital ad spend will grow 6%. 61% of businesses say they are using ABM marketing, although almost none of those are doing so at a sophisticated […]

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This Week in Online Advertising Data (August 21st, 2020): B2B digital ad spend to grow 22%

This Week in Online Advertising Data (August 21st, 2020): B2B digital ad spend to grow 22%

Let’s dive (hehe, pun intended) into this week’s online advertising data: B2B digital ad spend to increase 22% this year over last. 56% of online video advertisers increased their spend in online video ads the first half of this year. Programmatic ads are 41% of digital ad spend by large […]

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This Week in Online Advertising Data (August 14th, 2020): Healthcare ads 2% of digital ad spend

This Week in Online Advertising Data (August 14th, 2020): Healthcare ads 2% of digital ad spend

Let’s jump in to this week’s review of the key numbers in online advertising: Yahoo Finance reports that 2% of digital ad spend in the USA is for healthcare-related products. FraudScore estimates that 43% of all digital ad fraud is in Russia and Eastern Europe, 36% in APAC, 32% in […]

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