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This Week in Online Advertising Data (March 26th, 2021)

This Week in Online Advertising Data (March 26th, 2021)

What does the data say about this week in online advertising? Let’s say! Facebook CPMs are back at pre-Covid levels. Half of an email campaign’s clicks happen within the first 3 hours of the send. 80% of all video ads are now 30 second spots. 46% of US adults trust TV ads–more […]

Read more: This Week in Online Advertising Data (March 26th, 2021)
This Week in Online Advertising Data (March 19th, 2021)

This Week in Online Advertising Data (March 19th, 2021)

Let’s see what happened this week in–surprise, surprise!–online advertising data: According to AdExchanger, “As of January, just 40% of brands said they are prepared for privacy laws and changes to third-party identifiers compared to 86% of ad tech vendors and 70% of publishers, according to research released by the IAB […]

Read more: This Week in Online Advertising Data (March 19th, 2021)
This Week in Online Advertising Data (March 12th, 2021)

This Week in Online Advertising Data (March 12th, 2021)

Let’s jump into this week! “The AP was able to reduce the number of SSPs it works with by 50%, leading to an 80% increase in header bidding revenue and a 500% uptick in monthly video revenue.” Podcasts are expected to make $1 billion in advertising revenue in 2021. 49% of digital […]

Read more: This Week in Online Advertising Data (March 12th, 2021)
This Week in Online Advertising Data (March 5th, 2021)

This Week in Online Advertising Data (March 5th, 2021)

Let’s look at this week’s numbers all about online advertising! Let’s go: Jungle Scout, a tool to help Amazon Sellers sell their stuff, raised $110 million. 65% of Buzzfeed’s ads use first-party data for targeting. In fact, Buzzfeed’s numbers turn out to be precisely the industry average in this regard, 65%! […]

Read more: This Week in Online Advertising Data (March 5th, 2021)
This Week in Online Advertising Data (February 19th, 2021)

This Week in Online Advertising Data (February 19th, 2021)

Let’s go: 65% of digital advertisers use multichannel digital attribution strategies. TTD managed $4.2 billion in ad spend in 2020. Digital media was 48% of all ad spend in 2020 and will be 50% in 2021. 62% of buyers are more likely to buy if they can see a photo or video […]

Read more: This Week in Online Advertising Data (February 19th, 2021)
This Week in Online Advertising Data (February 12th, 2021)

This Week in Online Advertising Data (February 12th, 2021)

Let’s jump in and see this week! 83% of B2C marketers blog as part of their strategy. On Amazon, Sponsored Brands converted at 29% higher rate than static images. 84% of US companies us a digital attribution model. Netflix’s ad spending in 2021 fell from $1.88 billion to $1.45 billion–and they […]

Read more: This Week in Online Advertising Data (February 12th, 2021)
This Week in Online Advertising Data (February 5th, 2021)

This Week in Online Advertising Data (February 5th, 2021)

Let’s see what interesting numbers there are this week about online advertising: Programmatic/display is the media type most vulnerable to brand risk. US adults spent 7:50 hours/day online, up 15% from 2019. Social commerce in the US should be $36.09 billion in 2020, up 34.8% and accounting for 4.3% of all ecommerce […]

Read more: This Week in Online Advertising Data (February 5th, 2021)
This Week in Online Advertising Data (January 29th, 2021)

This Week in Online Advertising Data (January 29th, 2021)

Let’s dive in! US adults spent one more hour of time online in 2020 as compared to 2019: 7.5 hours vs 6.5 hours. 54% of members of Gen Z look at memes. (Who is in that other 46?) 65% of CMOs plan to increase their digital ad spend in 2021. Google claims that FLOCs […]

Read more: This Week in Online Advertising Data (January 29th, 2021)
This Week in Online Advertising Data (January 22nd, 2021)

This Week in Online Advertising Data (January 22nd, 2021)

Let’s jump in and look at what happened this last week in online advertising data: 52% of marketers say they use Salesforce or Microsoft to track their customer data. SOCi, a local digital marketing platform, raised $80 million in a Series D. Over 70% of marketers think the IDFA tracking […]

Read more: This Week in Online Advertising Data (January 22nd, 2021)
This Week in Online Advertising Data (January 15th, 2021)

This Week in Online Advertising Data (January 15th, 2021)

Let’s go! 34% of Americans said they will be watching regular TV in 5 years. Someone from the future reading this will wonder what “regular TV” even is (“was”)! 51% of Marketers say location-based ad targeting is critical for their campaigns. 68% of US Marketers say they will use influencer […]

Read more: This Week in Online Advertising Data (January 15th, 2021)
This Week in Online Advertising Data (January 8th, 2021)

This Week in Online Advertising Data (January 8th, 2021)

Let’s jump into this week’s online advertising data! 37% of video viewers in the USA say that since Covid began, they are watching “a lot more” videos than they were beforehand. 43% of digital marketers think that “real-time marketing” will have the greatest impact on their ad performance in 2021. […]

Read more: This Week in Online Advertising Data (January 8th, 2021)