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This Week in Online Advertising Data (November 27th, 2020)

This Week in Online Advertising Data (November 27th, 2020)

Happy Black Friday everyone, and let’s go! Facebook CPM’s increased by 38% between September and November. 44% of digital marketers say they have an attribution strategy, and 47% of them said the hardest source for tracking revenue attribution is social media. 29% of Instagram ad spend was on Stories, up from […]

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This Week in Online Advertising Data (November 20th, 2020)

This Week in Online Advertising Data (November 20th, 2020)

In this week’s data about online advertising, let’s jump right in: 22% of all Instagram ad spend is on stories. The top three priorities for digital marketers, according to a survey–all basically tied for first place (with ~40% of all marketers surveyed saying these three are their top priorities)–are acquiring new […]

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This Week in Online Advertising Data (November 13th, 2020)

This Week in Online Advertising Data (November 13th, 2020)

Let’s go! Search engine paid ad spend to grow 5.9% in 2020. Ad fraud to reach $35 billion in 2020, including 14% of paid search and social spending. LiveRamp grew its revenue by 16% YOY to $105 million. Connected TV ad spending will hit $8.11 billion in 2020 and $11.36 in 2021. […]

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This Week in Online Advertising Data (November 6th, 2020)

This Week in Online Advertising Data (November 6th, 2020)

Let’s jump into today’s data! Roku (the video streaming company)‘s revenue increased 78% YOY to $319 million in Q3. The Trade Desk’s revenue increased in Q3 to $216 million, a 32% YOY increase, including their Connected TV revenue increasing 100% YOY. Streaming video is now 25% of time spend online but 12% […]

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This Week in Online Advertising Data (October 30th, 2020)

This Week in Online Advertising Data (October 30th, 2020)

Let’s jump in! 81% of B2B marketers surveyed said that content marketing helped them, up from 75% in 2019 and 68% in 2018. During the first half of 2020, mobile app display ad viewability is up to 70.8%, a 13.6% YOY increase since last year US healthcare ad spend is expected to grow […]

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This Week in Online Advertising Data (October 23rd, 2020)

This Week in Online Advertising Data (October 23rd, 2020)

Let’s dive in! Ecommerce accounted for more than 30% of all retail sales in the UK in 2020, so far. In the US, $7 billion will be spent in ads leading up to the presidential election. Covid caused worldwide digital ad spend to drop by an estimated $36.5 billion. 43% of B2B […]

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This Week in Online Advertising Data (October 16th, 2020)

This Week in Online Advertising Data (October 16th, 2020)

Let’s dive in! Google’s sellers.json is now 1.2 million publishers. UK’s digital advertising spend dropped 5% in H1 but display ads grew 0.3% to 2.84 billion pounds and video 5.7% to 1.35 billion pounds. Digital ad spending will increase in the US 1.7% in 2020, but here is the by-industry breakdown: […]

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This Week in Online Advertising Data (October 9th, 2020)

This Week in Online Advertising Data (October 9th, 2020)

Let’s jump into this week’s round-up of online advertising data: Vizio is suing MediaMath for $900,000 saying they haven’t paid their bills. MediaMath is saying that Vizio’s data usage didn’t trigger the minimum guaranteed payments. A classic case of he said, she said. Digital display ad spend should grow 10% (up […]

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This Week in Online Advertising Data (October 2nd, 2020)

This Week in Online Advertising Data (October 2nd, 2020)

Let’s jump in! 58% of “ecommerce leaders” say they are making user retention a 2020/2021 priority. 70% of ecommerce sites say they don’t know if their 2021 digital ad budgets will be higher, lower, or comparable to what they are today. Retail sports podcasts have an all-in-all conversion rate for ads on […]

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This Week in Online Advertising Data (September 25th, 2020): Podcast Advertising Spend To Double

This Week in Online Advertising Data (September 25th, 2020): Podcast Advertising Spend To Double

Let’s jump in! Tik Tok lost $10m in revenue in August due to advertisers canceling due to the uncertainty of their situation. 40% of consumers say they want ads to provide them an “escapism” from their current troubles, and 26% support ads showing their support for helping improve the crisis. Youtube […]

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This Week in Online Advertising Data (September 18th, 2020): Disney was the biggest ad spender on Facebook

This Week in Online Advertising Data (September 18th, 2020): Disney was the biggest ad spender on Facebook

Boys & girls, let’s look at this week in online advertising data: Disney was the biggest spender on Facebook ads in the first half of the year, having spent $211.8 billion on ads. 74% of consumers say they prefer ads that are on subject with the content on the page. In-app video […]

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