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This Week in Online Advertising Data (August 21st, 2020): B2B digital ad spend to grow 22%

This Week in Online Advertising Data (August 21st, 2020): B2B digital ad spend to grow 22%

Let’s dive (hehe, pun intended) into this week’s online advertising data: B2B digital ad spend to increase 22% this year over last. 56% of online video advertisers increased their spending on online video ads in the first half of this year. Programmatic ads are 41% of digital ad spend by large brands. […]

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This Week in Online Advertising Data (August 14th, 2020): Healthcare ads 2% of digital ad spend

This Week in Online Advertising Data (August 14th, 2020): Healthcare ads 2% of digital ad spend

Let’s jump into this week’s review of the key numbers in online advertising: Yahoo Finance reports that 2% of digital ad spend in the USA is for healthcare-related products. FraudScore estimates that 43% of all digital ad fraud is in Russia and Eastern Europe, 36% in APAC, 32% in the […]

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This Week in Online Advertising Data (August 8th, 2020): Biden Plans $60M Digital Ad Buy

This Week in Online Advertising Data (August 8th, 2020): Biden Plans $60M Digital Ad Buy

This week’s summary of what’s happening in e‑commerce, as seen by the data: The IAB released a data-filled report on the in-housing of programmatic ads. Interesting numbers include that programmatic will be 68% of worldwide digital ad spend this year; 85% in the US, and over 80% in most western European […]

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This Week in Online Advertising Data (July 31st, 2020): Display and Social Media ad spend at $21b and $36b

This Week in Online Advertising Data (July 31st, 2020): Display and Social Media ad spend at $21b and $36b

This week’s online advertising data has some interesting notes. Let’s jump in: Zenith released a lot of data about ad spend in 2020, online and off, around the world. Notably online display ad spend will be about $21.1 billion (down 1% from last year) and social media spend at $36.5 billion […]

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This Week in Online Advertising Data (July 24th, 2020): Facebook Ad Revenue Down 31%

This Week in Online Advertising Data (July 24th, 2020): Facebook Ad Revenue Down 31%

Boys and girls, let’s jump right in to this week’s online advertising data. Twitter’s ad revenue in Q2 has dropped by 23%, that is $562 million. Facebook’s ad revenue is down by 31.6% as well in Q2. It’s interesting that Twitter’s drop is due largely to the changing economy, and […]

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This Week in Online Advertising Data (July 17th, 2020): Podcast revenue to grow 15%

This Week in Online Advertising Data (July 17th, 2020): Podcast revenue to grow 15%

Some interesting stats from this week, let’s jump in! 81% of advertisers surveyed are still advertising on Facebook despite the widespread boycott. Digital advertising will be 72% of all advertising spend in the UK in 2020, as compared to 66% last year. Podcasting revenue will increase 15% in 2020. Amazon ad revenue to […]

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This Week in Online Advertising Data (July 10th, 2020): $100 million in online advertising credits on Tik Tok

This Week in Online Advertising Data (July 10th, 2020): $100 million in online advertising credits on Tik Tok

This week’s Online Advertising Data update is short and sweet–with Tik Tok’s announcement being the most exciting. Let’s jump in: Tik Tok is giving $100 million in online advertising credits out. Pathmetrics shows visually different major brands and their change in their Facebook ad spend since their boycott of Facebook advertising […]

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This Week In Online Advertising Data (July 3rd, 2020): DV360 Takes 13% Of Ad Spend From Each Advertiser

This Week In Online Advertising Data (July 3rd, 2020): DV360 Takes 13% Of Ad Spend From Each Advertiser

Hello Everyone! Let’s see what’s happened in the world of online advertising this past week: Chiefmartec reports the marketing ecosystem expanded by around $120 billion over the past 10 years to a $300 billion total. eMarketer forecasts Alibaba’s net ad revenues will grow by only 6.5%, this is because of the […]

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This Week In Online Advertising Data (June 26, 2020): Google's Ad Revenue Declines Proportionally

This Week In Online Advertising Data (June 26, 2020): Google’s Ad Revenue Declines Proportionally

Let’s jump into this week’s review of online advertising data. Google announced that its ad revenue (at $39.6 billion) will be 5.3% lower in 2020 than in 2019. Since the ad market overall is growing (an estimated 1.7% to $134.7 billion), this means that Google’s share of the market will […]

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This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion

This Week In Online Advertising Data (June 19, 2020): Political Online Ad Spending To Increase $3 Billion

More days have gone by and that means more advertising data! Let’s jump in: AdExchanger reports that 59% of Connected TV ad buyers are increasing their CT ad budgets in 2020. A Magna study predicts that online advertising will drop $11 billion in 2020, from $213 billion to $224 billion. The report […]

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This Week in Online Advertising Data (June 12, 2020): Programmatic Spending Up 14% in May

This Week in Online Advertising Data (June 12, 2020): Programmatic Spending Up 14% in May

Some highlights from this week: The programmatic giant MediaMath cut 8% of its staff, and the remaining employees are getting a 10% pay cut. Programmatic spending has started to rebound in May. MediaRadar says that digital ad spending declined 9% YOY in May, which is an improvement as compared to the 34% […]

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