Let’s see what the numbers tell us this week!

  • 39% of consumers say they will increase their DOOH (“Digital Out-Of-Home”) spending this year.
  • More of YouTube’s viewership will be on Connected TV’s: “We expect YouTube’s gross US CTV ad revenues to reach $2.89 billion this year, accounting for more than one-third (35.7%) of total US CTV ad spending. By 2022, YouTube’s US CTV ad revenues will reach $5.45 billion, and its share of US CTV ad spending will increase slightly to 38.7%.”
  • Digital ad spend better than forecasts:

This Week in Online Advertising Data (December 11th, 2020)