- 34% of Americans said they will be watching regular TV in 5 years. Someone from the future reading this will wonder what “regular TV” even is (“was”)!
- 51% of Marketers say location-based ad targeting is critical for their campaigns.
- 68% of US Marketers say they will use influencer marketing in 2021.
- Display advertising in the US grew 10% in 2020 and will grow 24.1% in 2021.
- There were 2.7 trillion B2C marketing txt messages in 2020.
- Viant filed its S‑1 and it made $164.9 million in 2020.