Let’s go!

  • 34% of Americans said they will be watching regular TV in 5 years. Someone from the future reading this will wonder what “regular TV” even is (“was”)!
  • 51% of Marketers say location-based ad targeting is critical for their campaigns.
  • 68% of US Marketers say they will use influencer marketing in 2021.
  • Display advertising in the US grew 10% in 2020 and will grow 24.1% in 2021.
  • There were 2.7 trillion B2C marketing txt messages in 2020.
  • Viant filed its S‑1 and it made $164.9 million in 2020.

This Week in Online Advertising Data (January 15th, 2021)