This Week in Online Advertising Data (January 8th, 2021)

Let’s jump into this week’s online advertising data!

  • 37% of video viewers in the USA say that since Covid began, they are watching “a lot more” videos than they were beforehand.
  • 43% of digital marketers think that “real-time marketing” will have the greatest impact on their ad performance in 2021. 36% said analytics.
  • The US advertising market overall is expected to grow 6.2% in 2021, according to GroupM.
  • 37.7% of online consumers have used a “buy now, pay later” service.
  • LG invested $80 million  in the TV data provider Alphonso, buying a majority stake.
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