Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

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Fernanda Brizuela
Fernanda Brizuela
Fernanda is the type of person who says, “It’s really important to share these news…but I don’t know much about the topic. Let me dive in and learn more about it, it will be interesting and fun to write about something new!”
When Ad Targeting Gets Too Specific
2 minutes

When Ad Targeting Gets Too Specific

It’s a known fact that targeting for online advertising is becoming more and more specific by the minute. Companies look at users’ behavior—both online and offline—to determine which types of ads to serve to their target audience.  At times the targeting gets so specific it’s almost creepy, but it could […]

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PPC Certification Launch: A Symbol of Excellence
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PPC Certification Launch: A Symbol of Excellence

As the online advertising industry keeps growing, it’s hard to differentiate yourself from others as a PPC advertiser.  What is it that you need?  A symbol of excellence, one that comes with the recognition and credibility you have been looking for.  Becoming PPC certified brings many benefits to take your career […]

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A Gentle Introduction to TikTok Advertising
2 minutes

A Gentle Introduction to TikTok Advertising

TikTok has been growing quickly the past couple of years, reaching a peak this summer at around 800 million monthly active users. As millennials and Gen Z‑ers are stuck at home social distancing, they have resorted to the app to make goofy videos or dance along to popular songs. At […]

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Looking at Summer Ad Trends
3 minutes

Looking at Summer Ad Trends

We’ve said it before and we’ll continue to say it: testing and exploring are the ideal ways to find the tactics that will best fulfill your online advertising needs. We have so many tools at our disposal, and trends that keep changing, that it’s sometimes hard to pinpoint how to […]

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Display Network vs. Programmatic Advertising
2 minutes

Display Network vs. Programmatic Advertising

The online advertising industry is fast-paced and always changing. It is filled with different options and features that can sometimes get confusing. It is very important to get to know the different tools we have at our disposal. This is the only way we can choose what is best for […]

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You Won't Believe What Google Banned—It's Clickbait!
2 minutes

You Won’t Believe What Google Banned—It’s Clickbait!

Clickbait, we’re all familiar with it. You’re scrolling through a website when you see: “learn how Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…”. Only to click on the link and find out that what happened was completely different. It was normal (and annoying) […]

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Pro-Tip: Use Extensions on Google Display Ads
3 minutes

Pro-Tip: Use Extensions on Google Display Ads

It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But have you considered adding extensions to your Google display ads? Even some of the most experienced PPCs haven’t given this a second thought!  If you’re […]

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The Failures of the "Influencer Economy"
2 minutes

The Failures of the “Influencer Economy”

With the constant developments in online advertising and the widespread use of smartphones by young consumers, it’s no surprise that social media has become central to marketing. Since most teenagers and young adults are always on these platforms, the “influencer economy” is now more relevant than ever. Public online figures […]

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Pro-Tip: Recognizing the Instagram Effect on Ads
2 minutes

Pro-Tip: Recognizing the Instagram Effect on Ads

Today, social media is at the center of everyday life. Even before we were all forced to lock ourselves up at home tech and social media took over our professional and social lives.  Social media is no longer just a way for you to connect with old friends, it has […]

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Fernanda Brizuela
Fernanda Brizuela
Fernanda is the type of person who says, “It’s really important to share these news…but I don’t know much about the topic. Let me dive in and learn more about it, it will be interesting and fun to write about something new!”