Adwords Display & Programmatic Online Advertising News, Analysis & Opinion

Eve Ihasz
Eve Ihasz
Eve is The Consummate Student, never stopping learning no matter what. Deep diving into lots of fields until she becomes an expert--like with running Google Ad campagins. "Learning new things is always an adventure and I'd never say no for a good one," she likes to say.
Where is the boundary between ads that are clickbait and those that aren’t?
4 minutes

Where is the boundary between ads that are clickbait and those that aren’t?

Upon re-reading my colleague Fernanda’s article about the fact that Google recently forbade (is that even a word?) ads that are obviously clickbaity, I started to wonder to myself at the oddest hours: “what is really up with clickbait?” and a million and one questions came into my mind:  How […]

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A cure for banner blindness
2 minutes

A cure for banner blindness

Recently I noticed that I started to ignore Google Display Ads and Banners on websites. I wondered if this is happening with others as well? I started to research what is causing this and finally, I found it on Wikipedia.   This phenomenon is called banner blindness or banner noise. But […]

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The placebo effect of Google Ads settings
3 minutes

The placebo effect of Google Ads settings

A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence for which kinds of Google Display Ads appearing you on websites? In this conversation, Morgan told […]

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The beauty of the ugly e-commerce display ads
3 minutes

The beauty of the ugly e-commerce display ads

For a while I’ve seen a lot of cheap-looking e-commerce ads, they keep appearing literally everywhere. Literally! So I started to think about a life-changing question: why do so many ads have to look so ugly and simple in general? I searched and searched for clues to try to unravel […]

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Key Insights learned from Dr Augustine Fou on Fraudvertising
2 minutes

Key Insights learned from Dr Augustine Fou on Fraudvertising

Today we’re going to talk about fake websites. I read an interesting article written by Dr. Augustine Fou on Forbes, who has over 25 years of experience as a digital marketer and now audits campaigns for fraud. In digital advertising, marketers spend millions of dollars on ads. The question is, […]

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Eve Ihasz
Eve Ihasz
Eve is The Consummate Student, never stopping learning no matter what. Deep diving into lots of fields until she becomes an expert--like with running Google Ad campagins. "Learning new things is always an adventure and I'd never say no for a good one," she likes to say.