Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Eve Ihasz

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Eve Ihasz
Eve Ihasz
Eve is The Consummate Student, never stopping learning no matter what. Deep diving into lots of fields until she becomes an expert--like with running Google Ad campagins. "Learning new things is always an adventure and I'd never say no for a good one," she likes to say.
PPC Protect Tool Review: The New Way of Click Fraud Protection
3 minutes

PPC Protect Tool Review: The New Way of Click Fraud Protection

Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We […]

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PPC meme fun: on Google AdWords logic
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PPC meme fun: on Google AdWords logic

 

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The Benefits of a Well-Set Frequency Cap
2 minutes

The Benefits of a Well-Set Frequency Cap

In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]

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Frequency cap: How many impressions are enough?
2 minutes

Frequency cap: How many impressions are enough?

I bet you’re familiar with those annoying ads that follow you around when you’re browsing or appear repeatedly when you are watching your favorite online TV show.  It is annoying to be stalked by an advertisement. When you surf the internet and you end up seeing the same display ad […]

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Canva, more than just a banner tool
3 minutes

Canva, more than just a banner tool

I have been using Flexitive banner creation software for a long time. So, today I thought of trying a new banner creation software that is very popular nowadays, known as ”Canva”. As you might know, I have reviewed several banner tools. I can literally call it a series now. So, […]

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'Click Cease' tool review: Is there an effective cure for click fraud?
3 minutes

‘Click Cease’ tool review: Is there an effective cure for click fraud?

Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]

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PPC meme fun: on when a button as part of an ad image
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PPC meme fun: on when a button as part of an ad image

Hey Guys, I just made this meme for today! Enjoy 🙂  

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What are the most popular banner sizes of all time?
4 minutes

What are the most popular banner sizes of all time?

Last weekend was a great weekend. My sister visited me and, as usual, we drank good wine, ate yummy food, and started a discussion about the most popular banner sizes. (That’s what you do when your siblings visit you, right?). And I’m not kidding! Here’s a simple explanation of why […]

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The countless types of Ad Fraud
3 minutes

The countless types of Ad Fraud

Are you familiar with all the sources that are threatening the success of your Google AdWords campaign? Recently I came across an article on Instapages about the different types of ad fraud.  When I was reading the piece, I realized what a nightmare ad fraud truly is. There are so […]

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PPC meme fun: on Retargeting Ads
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PPC meme fun: on Retargeting Ads

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PPC meme fun: on Google Ad Reps advices
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PPC meme fun: on Google Ad Reps advices

Happy Thursday Everyone! 🙂 Here’s some fun for today.    

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Eve Ihasz
Eve Ihasz
Eve is The Consummate Student, never stopping learning no matter what. Deep diving into lots of fields until she becomes an expert--like with running Google Ad campagins. "Learning new things is always an adventure and I'd never say no for a good one," she likes to say.