PPC Protect Tool Review: The New Way of Click Fraud Protection
Machine learning and AI technology are almost the same. Everyone likes to say that we use it because it is a necessary part of the technology of the 21st Century. Is it truly? Since my husband is a software developer when I see a product with the fancy slogan: “We use […]Read all
The Benefits of a Well-Set Frequency Cap
In my previous article, I investigated how many impressions are enough so that display ad campaigns can avoid annoying users. Today I’m going to share with you the benefits of the well-set frequency cap in programmatic advertising. I discovered a great piece about the best practices of frequency capping on […]Read all
Frequency Cap: How Many Impressions are Enough?
I bet you’re familiar with those annoying ads that follow you around when you’re browsing or appear repeatedly when you are watching your favorite online TV show. It is annoying to be stalked by an advertisement. When you surf the internet and you end up seeing the same display ad […]Read all
Canva, More Than Just a Banner Tool
I have been using Flexitive banner creation software for a long time. So, today I thought of trying a new banner creation software that is very popular nowadays, known as ”Canva”. As you might know, I have reviewed several banner tools. I can call it a series now. So, let […]Read all
‘Click Cease’ Tool Review: Is There An Effective Cure For Click Fraud?
Click fraud. A problem that annoys every marketer in Programmatic Advertising. After I read Morgan’s article about click fraud, I wondered whether the tools that promise solutions for this issue are useful or not? So, as I began my research on this nuisance, the following advertisement began to taunt me […]Read all
What Are The Most Popular Banner Sizes Of All Time?
Last weekend was a great weekend. My sister visited me and, as usual, we drank good wine, ate yummy food, and started a discussion about the most popular banner sizes. (That’s what you do when your siblings visit you, right?). And I’m not kidding! Here’s a simple explanation of why […]Read all
The Countless Types of Ad Fraud
Are you familiar with all the sources that are threatening the success of your Google AdWords campaign? Recently, I came across an article on Instapages about the different types of ad fraud. When I was reading the piece, I realized what a nightmare ad fraud truly is. There are so many […]Read all