Display Ad Reviews Archives - Page 5 of 5 - Google Ads, Display Ads Deep Dive

Display Ad Reviews

Ads Acknowledging That They’re Retargeting: Creepy or Not?

Remarketing (or "retargeting" as Google calls it) can be creepy. Ads following you around? Algorithms knowing all about you and predicting what you want to hear or buy? It is creepy, for many reasons, perhaps because we don't want to admit that we are that predictable because that admission makes us question our own humanity. So how do you feel when ads follow you around and acknowledge it? Take this ad, that my friend Nathan Pabich recently saw.

Display Ad Reviews, Tik Tok Advertising

Tik Tok: Attention To Detail In Ads? (or… How To Spot Ad Fraud)

So, Marta, who is always Googling online advertising issues, is now being targeted as an ad buyer by Facebook and thus seeing the expected ads. And this ad from Tik Tok recently appeared on her Facebook feed. This ad stands out for a few reasons.

Display Ad Reviews

Display Ad Review: ClickCease’s Facebook Campaign

So, Marta recently saw the following ad on Facebook, and I have so much to say about it that I'm turning it into a post.

Display Ad Reviews

Ad Review: Automattic’s Search for PHP Developers

As a WordPress freak (self-proclaimed!), I read far too many WordPress sites, including deeply techy, developer-targeted sites. Thus it's not surprising that WordPress targets me for ads to work for them as a developer. Here's one ad that I saw. Well, I'm not a developer but I am an ad guy. So let's talk about this ad, as an ad.

Display Ad Reviews

Busy Ads: Do They Work or Not?

Today's screenshot to review has two ads: one in the middle, and one on the bottom.

Display Ad Reviews

“0 Spots Left” in an ad

What stands out about this ad to me is that it's asking you to signup for a workshop, yet it says that there are "0 spots" left in the workshop. What? Huh? Why would you possibly advertise something that is not just full, but that you explicitly call out in the ad as being full? There are a few possible explanations.

Display Ads in Which Parody Meets Reality

I don't know what could explain the existence of this ad, but here are a few possibilities.

Display Ad Reviews, Display Campaigns (General), The Philosophy of Marketing

Typos in ads: Incompetence or Strategic?

Here's what I used to think long, long ago, before I dipped my toes into the real-world: When I see something stupid that means that someone, somewhere, made a stupid decision. That feels like common sense, almost even tautological. If it is stupid, then someone did something stupid. Oh, if only I lived in a world that simple!

Display Ad Reviews, Display Ads Intro

Display Ads As Signalling: A BBC Ad

I was reading online the other day and I saw a display ad (not from AdWords, but I didn't inspect the source to see which network it was) for the BBC. Let's see if what stands out to me also stands out to you.