So the other day I was going through a website and ran into the next Ad. Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad is to just go click the “Close” button, but wait, is this the right way to go? No, it’s not. Ads are just images that lead you to websites when you click on them, so what will happen when I click on the “Close” button? Exactly, not close anything and take me to this Ad’s website instead. This, my friends, is what we call a (very) misleading Ad, and here are some thoughts on it.
