Should I hire a PPC that’s also a graphic designer?
So last week we dove into whether or not we should hire a PPC that’s also a writer, and we figured that it was a great qualification to have in our employee. So to keep up that same storyline, today we’ll be discussing which are the main pros and cons […]
Read more: Should I hire a PPC that’s also a graphic designer?
Why take out a Display Ad anyway?
Just a couple of days ago, I was having a coffee with an old friend that works in the Communications Department of a big company (that shall remain anonymous, of course), and was having trouble with a campaign that’s coming ahead. So she told me they were launching a new […]
Read more: Why take out a Display Ad anyway?
That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”
Why would we use such a clickbait headline if it wasn’t, right? So it all started when, in 2017, people started seeing these Ads and buying crazy specific shirts. So, all of a sudden, people were wearing shirts that said things like “Never underestimate a Mother who listens to Iron […]
Read more: That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”
The Two Types Of E‑commerce Display Ads
If you’ve spent a considerable amount of time on the internet (as we all have lately), you’ve surely come across various display ads. One feature of these ads that has likely stood out to millions of viewers is their design. It only takes simple observation to note that not all […]
Read more: The Two Types Of E‑commerce Display Ads
The Influence of Instagram On Ads
Instagram is now one of the leading social media platforms in the world and for good reason. The surprising feature Instagram has managed to pull off amidst rising competition from other social media platforms is that it’s still growing in popularity. One way to explain this would be the timeless […]
Read more: The Influence of Instagram On Ads
Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)
Short answer: Yes, it is. But today, we’ll try to approach understanding why, and what consequences all this complexity brings. A few days ago, a friend of mine and I realized we had another friend in common that we never knew of, so I said: “The world really is a […]
Read more: Is the Display Ad world too complex? (AKA, DSP, SSP, What?!)
Have you checked out Google Web stories?
Do you remember those days when Snapchat was the only social media platform that even had stories? Well, they are definitely over. First, Facebook and Instagram decided that they should have them too. Later, Twitter figured they also should take advantage of them. And just when everyone thought this was […]
Read more: Have you checked out Google Web stories?
Ads that sell more than just a product
Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing […]
Read more: Ads that sell more than just a product
What Are The Most Popular Banner Sizes Of All Time?
Last weekend was a great weekend. My sister visited me and, as usual, we drank good wine, ate yummy food, and started a discussion about the most popular banner sizes. (That’s what you do when your siblings visit you, right?). And I’m not kidding! Here’s a simple explanation of why […]
Read more: What Are The Most Popular Banner Sizes Of All Time?
Display Ads in Which Parody Meets Reality
Hot off the press: while reading a newspaper’s website on my phone, scrolling down, down, down, and I see this ad: No, not the spammy supermarket ad on the top nor the bank ad on the bottom, but the big one in the middle. Note that the Spanish text […]
Read more: Display Ads in Which Parody Meets Reality
When Ad Targeting Gets Too Specific
It’s a known fact that targeting for online advertising is becoming more and more specific by the minute. Companies look at users’ behavior—both online and offline—to determine which types of ads to serve to their target audience. At times the targeting gets so specific it’s almost creepy, but it could […]
Read more: When Ad Targeting Gets Too Specific