Banner tool reviews: How is Flexitive’s banner tool different from all others?
In my last piece, I started a series about ad creation software and I defined the methodology I’m going to use to explore the differences between the most popular banner tools. Today, we’re going to use that system to see how our next subject, Flexitive, is different from other ad […]Read all
Bannersnack: The tool to create lots of display ads… at once
In my earlier piece A cure for banner blindness, we talked about how to avoid banner blindness. One solution to it which we discussed is to use well-designed banners in Programmatic Advertising. After re-reading my article, I started to wonder to myself if it’s essential to hire an expensive designer […]Read all
Adwords Tech Review: Marin Software
Oh Marin, Marin! How much we love ye and yet can’t stand ye! Personally, I’ve worked with Marin Software for many years, on campaigns of substantial sizes-—and I have many mixed thoughts about it, all of which I will summarize here. First, let’s go over the good thoughts. Marin is […]Read all