Digital Needs of Non-Traditional Families
The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers.
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What Can Make You Click the Ad?
It is quite obvious that the Google display ad business has been flourishing for the past few years. While visiting different websites online, you will get to see multiple ads relevant to your search history, location, and a lot of other factors. Google knows what people like and it has […]
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What Makes a Successful Google Display Ad?
Google display network (GDN) has become the largest advertising network available on the Internet today. There cannot be even a single person who doesn’t see various types of google display ads on the Internet unless he/she has been living under a rock for ages. A few days back, I also […]
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Ad Review: What Makes A Good Display Ad
Today let’s talk about what makes a good Display Ad. However, sometimes, to go forward, we must first take a step back. In other words, to understand what makes a good display ad, it may be imperative to first understand what doesn’t…..or how about we understand both simultaneously? I could […]
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How To Deal With Problematic Content In Display Advertising
When most people think of Display Advertising, they don’t necessarily associate it with problematic or controversial content. Who can blame them? It’s difficult to imagine that immensely popular marketing tools such as Display Ads could cause any harm. Think about it, there’s only so much damage that an image or […]
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Ad Analysis: When A Display Ad Gets It Right
More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]
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What These 5 Greek Philosophers Can Teach Us About Business & Marketing.
From the ancient times to the present, Greece has been the home of numerous significant historical events and figures who have shaped the country’s history and influenced the world’s trajectory. The foundations of modern civilization were laid by people with talent, inspiration, and vision. Some things never change, even if […]
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Is the era for display ads coming to an end?
Okay let’s face it, The demand for display advertising is dying… Remember the times when display advertisements used to be the thing and you couldn’t wait to start creating your own banner ads and start testing out their reach, conversions, and performance? The times where you could reach thousands of potential clients […]
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Should I hire a PPC that’s also a graphic designer?
So last week we dove into whether or not we should hire a PPC that’s also a writer, and we figured that it was a great qualification to have in our employee. So to keep up that same storyline, today we’ll be discussing which are the main pros and cons […]
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Why take out a Display Ad anyway?
Just a couple of days ago, I was having a coffee with an old friend that works in the Communications Department of a big company (that shall remain anonymous, of course), and was having trouble with a campaign that’s coming ahead. So she told me they were launching a new […]
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That time someone sold a t‑shirt on Amazon saying “Keep Calm and Knife Her”
Why would we use such a clickbait headline if it wasn’t, right? So it all started when, in 2017, people started seeing these Ads and buying crazy specific shirts. So, all of a sudden, people were wearing shirts that said things like “Never underestimate a Mother who listens to Iron […]
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