Display Campaigns (General) Archives - Page 5 of 8 - Google Ads, Display Ads Deep Dive

Ad Platforms, Display Campaigns (General)

7 Ways to Prevent Click Fraud on Your Account

If you are running any kind of Pay Per Click advertising on Google Ads then click fraud might have been an issue you might have faced over some time. Click fraud can be an annoying issue for every PPC Marketer out there, every account suffers from it no matter what Google, Bing, Facebook, PPC Advertising company does, it is a fact of life.

Ad Platforms, Display Campaign Secrets & Tips, Display Campaigns (General), Fraud, Google Ads (Adwords)

How Gender Identity Can Influence A Display Ad Campaign

It's no secret that Google has been using Data Analytics to target users based on the gender they identify with for years now. The demographic reports Google provides you with to track the gender of your audience may be a useful feature, but have you ever wondered what makes it work in the first place? Well, I'm here to discuss exactly that. A lot more than that but we'll get into those details shortly.

Display Campaign Secrets & Tips, Display Campaigns (General)

How To Beat Banner Blindness

No one has an unlimited attention span. Given the fast-paced world we live in and the limited time we get to spend on the internet every day, it’s hardly surprising that we don’t pay attention to everything we see online. Okay, who am I kidding? Most of us spend hours and hours of our precious time on the internet every day even though we have limited attention spans. This causes more than just Ad Fatigue, it causes Banner Blindness as well.

How important is it that your PPC is a team player?

Whenever we are thinking of hiring a PPC, there’s always a lot of things to consider, and a very important one is how well our PPC fits with our companies. But today we are going to dig even deeper on this subject, and we’ll dive into the question of whether we should hire someone based on their personality (and how much we like it) or just base our decisions on the skills they have or lack.

Display Campaigns (General)

On Facebook’s privacy controversy: Was this brutally stalker-y Ad Campaign fairly banned?

What brings us here today are not Google Ads’ policies, but actually, the decision Facebook made when facing probably the most real and invasive campaign ever launched. Have you seen the TV series You? Well, let's just say that these Ads made Joe Goldberg look like a complete amateur. But hey, enough with the chit-chat already, and let’s dive into what actually happened. According to Gizmodo’s article, this is how the story went.

Display Campaigns (General)

Is Facebook intending to seal off its Ads borders?

Every now and then a new initiative gets to actually impress us, and today, was Facebook’s turn to do so. How? Well, by introducing a new “no cross-countries Ad launching” policy. So let’s dive in and see what it's all about, shall we?

Display Ad Reviews, Display Campaigns (General), The Philosophy of Marketing

Are Typos In Ads Intentional?

If you’ve come across an ad while browsing the internet that features a glaringly obvious spelling mistake, your immediate instinct might be to check which brand the ad is from. And why shouldn’t you? An error as basic as a typo is not to be expected from reputed brands that spend a good chunk of their revenue on advertising expenditure each year.

Ad Platforms, Display Campaigns (General)

Can Google Display Ads Say ‘Click Here’?

From banner ads to video ads, when was the last time you remember seeing an ad that said “Click Here” and you were convinced enough to click on it?

Display Campaigns (General)

Is the wording for the headlines the best choice for Ads?

In the world of article writing and Ad creating, we always tend to face the same problem: How to get people to be interested in the first thing they see? Meaning, how to get a headline or the wording of an Ad to be attractive for those who see it.

Display Campaigns (General)

The importance of keeping your personal and work life (and accounts) separate

When I got my first work email (a long time ago), I remember having this professionalism sensation that that email would lead me to great achievements and opportunities that my personal one could never reach. I continued to feel this joy every time I got a new one, and I figured it’s not just about the hopeful feeling but it’s also much more practical.

Ad Platforms, Display Campaign Secrets & Tips, Display Campaigns (General), Google Ads (Adwords)

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our browsing history.

Display Campaigns (General)