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Display Ads News

What Challenges Are Advertisers Facing With Ad Measurement in 2022?

Ad measurement has a critical role to play in media buying, optimization, and planning. The question that needs to be addressed is “what challenges is the industry facing in ad measurement? and “How is everything regarding ad measurement going to change in 2022?”

Display Ads News

Analysis of Current Industry Challenges with Identity Resolution

Many recent changes in the digital world have caused the industry to face challenges with identity resolution. While marketers ponder on the causes of these changes, they are also trying to find different ways to deal with it.

Display Ads News

The Future Of In-Game Advertising

Some of the best advertising opportunities available online today are from gaming apps. However, many companies are still unaware of the future of these apps. We’ll examine the same here.

Ad Platforms, Business, Display Ads News

US Programmatic Digital Display Ad Spending 2022

Digital advertising is constantly evolving. It is like a machine that works to optimize the digital campaign. It has transformed the way of buying and selling digital display ad space. There is no other area that could advance like programmatic advertising in these recent years.

Display Ads News, Providers

How to Deal With the Emerging Trends of Ad Tech in the Asia Pacific Region (APAC)?

Here are some effective ways of dealing with these three emerging trends of ad tech in APAC mentioned.

Display Ads News, Marketing

What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?

According to a lot of marketers and businessmen, the end of third-party cookies indicates the end of online advertising. But that might not be the case. A cookie-less future will bring both obstacles and opportunities for businessmen. They may have to find more effective ways to drive data and stay connected with their customers. However, they can turn these obstacles into a golden opportunity of being distinctive in the new outlook of online advertising.

Ad Platforms, Display Ads News, Display Campaign Secrets & Tips, Google Ads (Adwords)

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which they likely have. Besides, it’s not just accounts that get banned, ads get banned as well.

Ad Platforms, Display Ads News, Display Campaign Secrets & Tips, Google Ads (Adwords)

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. Therefore, your previous ad campaigns can be brought to the forefront by such a policy. So is this a good thing or a bad thing?

Display Ads News, Display Campaign Secrets & Tips, Display Campaigns (General)

The Relationship Between Phone Usage And Display Ads

The other day I met a friend at a café after work (seems a little strange that we can do that again, doesn’t it?) and among other things, we discussed how much time we spent on our phone over the past year. I told her how tired I was of watching Instagram Reels every day and how much time I inevitably end up wasting on them. The response I then received from her went something like, ‘You think you’re wasting time on your phone? The other day I checked my screen time and it turned out to be 10 hours!’

Display Ads News, Display Campaigns (General)

The Link Between Display Ads And Robo-Advisors

For those of you who have come across the term Robo-advisor before but aren't fully familiar with what it means, it's a digital platform that gives you advice on how you can invest your money. Now, this isn't as simplistic as I'm making it sound because several aspects make up Robo-advisory services.

Display Ad Design, Display Ad Reviews, Display Ads News

Ads that sell more than just a product

Ever since I was a teenager I’ve been using the same Dior perfume that I begged my father to get me for Christmas 2015: J’adore by Dior. By now, I’m not sure if I even like it anymore but neither did I when I first wanted it after seeing this Ad. Six years after the first time I saw Charlize Theron here, I still know exactly what my 14-year-old mind thought: I want, no, I need to be her.

Display Ads News