Display Ad Design

Great Ad Finds: Simpli.Fi’s Display Ads

It's always worth it to call attention to well-done ads you see while surfing the internet. And this ad I saw last night from Simpli.fi was awesome.

Looking at Summer Ad Trends

We’ve said it before and we’ll continue to say it: testing and exploring are the ideal ways to find the tactics that will best fulfill your online advertising needs. We have so many tools at our disposal, and trends that keep changing, that it’s sometimes hard to pinpoint how to build a successful marketing campaign. Today, we will be looking at some of the advertising styles that top companies have been using. 

You Won’t Believe What Google Banned—It’s Clickbait!

Following a surprising policy update, Google is banning clickbait ads starting in July 2020.

Pro-Tip: Recognizing the Instagram Effect on Ads

There is an article by Gordon Donnelly that discusses the different features in this new ad type. Donnelly points out that one of the features that bring this “Instagram Effect” to mind is that Discovery Ads make for an immersive and interactive experience.

Pro-Tip: Have You Tested Out Memes As Image Ads?

With the boom of the use of online marketing by advertisers, users have become wary of being met with ads everywhere they look. For this reason, advertisers are resorting to creative approaches to make ads that will garner attention. We have previously advocated to test out ugly ads. But what about using memes as image ads, have you given that a thought?

Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.

On Twitter, @AdsAlchemist made an interesting observation that is worth sharing with people in the industry. He was working with a client whose goal was to sell honey. So, he decided to test and see what type of ad would have a better effect. 

Pro-Tip: Try testing out… Very Ugly Ads

There are hundreds of tips in the world of online advertising. Justin Brooke has a great list that is worth checking out!