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Marketing

Is Branded Content the new black?

So the other day, after writing the article on Display Ads becoming less effective, I got to think about where the Advertising world is heading now that classic campaign moves are not being the most profitable anymore. And it occurred to me that, over the past few years, a new way of advertising has become more and more popular, hence, more and more effective. And that, my friends, is what we are discussing today: The one and only Branded Content.

Ad Platforms, Great Moments in the History of Marketing, Marketing

The Evolution of Conversion Tracking

While doing my Adalisys’s article last week, I had a great opportunity to think about something fundamental in the marketing world: conversion tracking. I’ve always found this to be a particularly interesting and complex aspect of the advertising world and, here I’ll guide you through its evolution and specifications for different programs.

Marketing

We are proud of our Women in PPC Experts

In celebration of Labor Women’s Day 2021, we want to make sure our very own Women in PPC know how proud we are to have them. Today we’ll be sharing with you what some of our experts are the proudest of, according to their individual interviews (because, you know, some of us do care about what they have to say).

Marketing

SKAGs: PPC Superpowers Or a Waste of Time?

Single Keyword Ad Groups--known as "SKAGs"--seem to be the greatest PPC search strategy since sliced bread, if sliced bread was a PPC strategy. Yes, Virginia, today we'll talk about search PPC, even though this blog focuses on display.

Display Campaigns (General), Marketing

How To Personalize Online Ads Without Sounding Creepy?

It's a challenging question: remarketing ads can easily get creepy, as we've recently discussed. The other day Marta asked me for some tips on how to do ad personalization without seeming creepy, and I thought I'd share my thoughts on the subject with everyone. It's easier to say what not to do than what to do. So here are a few ways to personalize ads without seeming creepy.

Marketing

PPC Certification Launch: A Symbol of Excellence

As the online advertising industry keeps growing, it’s hard to differentiate yourself from others as a PPC advertiser. What is it that you need? A symbol of excellence, one that comes with the recognition and credibility you have been looking for. Becoming PPC certified brings many benefits to take your career to the next level.

Marketing

Beef As Marketing: A Winning Strategy (Especially When Combined With Ads To Seed It)

"Beef-as-marketing" is one of the most underrated and often forgotten techniques out there. Why?

Marketing