Display Campaign Secrets & Tips Archives - Page 4 of 4

Display Campaign Secrets & Tips

Customer Match Now Available For Google Display Ads

Over the last few months, Google has been making the Customer Match feature available on the Display Network.

Display Campaign Secrets & Tips

Pro-Tip: Countdowns in Display Ads

The great thing about countdowns is that they work well to create a sense of urgency in customers. When people see the countdown, they will likely engage with it to avoid missing out. Kaitlin Pursley discusses data in an article that shows how promising countdown ads are.

Display Ad Design, Display Campaign Secrets & Tips

Pro-Tip: Have You Tested Out Memes As Image Ads?

With the boom of the use of online marketing by advertisers, users have become wary of being met with ads everywhere they look. For this reason, advertisers are resorting to creative approaches to make ads that will garner attention. We have previously advocated to test out ugly ads. But what about using memes as image ads, have you given that a thought?

Display Campaign Secrets & Tips

Pro-Tip: Remarketing Ads May No Longer Show Up In California, By Default

Remarketing ads are a widely-used and effective form of online marketing.

Display Ad Design, Display Campaign Secrets & Tips

Pro-Tip: Try & Test Truly Bizarre Ads. Yes, Bizarre.

On Twitter, @AdsAlchemist made an interesting observation that is worth sharing with people in the industry. He was working with a client whose goal was to sell honey. So, he decided to test and see what type of ad would have a better effect.

Display Campaign Secrets & Tips, Fraud

Pro-Tip: If you’re going to do display, be on top of the fraud

If there is an open secret in the display ad industry, it is that fraud is rampant. It is everywhere, it is non-stop in display networks.

Display Campaign Secrets & Tips

How Big Until You Should Also Try Programmatic Ads?

When working with clients, a common question that might be brought up is: When are display ads more appropriate on the Google Display Ad Network, and when does it make more sense to move to Programmatic Ads?

Display Ad Design, Display Ad Reviews, Display Campaign Secrets & Tips

Pro-Tip: Try testing out… Very Ugly Ads

There are hundreds of tips in the world of online advertising. Justin Brooke has a great list that is worth checking out!

Display Campaign Secrets & Tips

Display Campaign Secrets: Unknown Genders

If you have used the Google Display Network to run display campaigns for years, you know that it is easy to notice various patterns. It is also noticeable that some of these patterns seem to work better than others.

Display Campaign Secrets & Tips

Display Campaign Secrets: Placements, Placements, Placements

Here's an open secret among all AdWords advertisers: it's nearly impossible to make a display campaign effective, retargeting aside.

Display Campaign Secrets & Tips