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Display Ads News, Marketing

What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?

According to a lot of marketers and businessmen, the end of third-party cookies indicates the end of online advertising. But that might not be the case. A cookie-less future will bring both obstacles and opportunities for businessmen. They may have to find more effective ways to drive data and stay connected with their customers. However, they can turn these obstacles into a golden opportunity of being distinctive in the new outlook of online advertising.

Display Campaigns (General), Marketing

Social and Environmental Responsibility of Brands

In the past years, consumers have been more concerned about price and convenience. But now, the way consumers think has changed entirely. They are being more driven by beliefs and values. They consider taking care of the environment and society their responsibility. When it comes to brands, companies, or organizations, they expect the same from them.

Display Campaigns (General), Marketing

Why Are Digital Ads Becoming Less Effective Nowadays?

Here are a few reasons mentioned that can make the ads less effective nowadays. However, marketers or advertisers should work on the pain points to make digital ads successful like they used to be before.

Client Management Lessons from Song Lyrics, Marketing

Client management lessons I learned from Living on a Prayer by Bon Jovi

How Jon Bon Jovi predicted inclusive advertising, resource preservation, and process focus.

Display Ad Design, Display Campaign Secrets & Tips, Marketing

Digital Needs of Non-Traditional Families

The world is changing, and so should we: let's find out how marketers can be much more inclusive, and increase brand connection with their customers.

Display Campaign Secrets & Tips, Marketing

Key Principles of a Cross-Channel Digital Marketing Strategy

A cross-channel digital marketing strategy is one of the most effective ways to achieve a common goal. However, you should know about its key principles to make sure that it serves its purpose effectively in making your marketing efforts successful.

Client Management Lessons from Song Lyrics, Marketing

Client management lessons I learned from Ground Control to Major Tom by David Bowie

Ground Control to Major Tom--a song I just can't call by its official name "Space Oddity" because the key line in the chorus is too melded into my brain--is an emotionally powerful articulation of a risk of working with any professional: they may get so absorbed into their work that they'll just vanish into space... and love it so much, never return.

Business, Client Management Lessons from Song Lyrics, Marketing

Client management lessons I learned from Sweet Dreams Are Made Of These by the Eurythmics

It's hard for me to think of a song that is intrinsically better at marketing than the Eurythmics' Sweet Dreams Are Made Of These. Who that's younger than my parents and older than teenagers doesn't know the entirety of the song's lyrics by heart?

Display Campaigns (General), Marketing

The Link Between Data Consent And Display Marketing

With increasing concerns over how consumer data is being used by modern day marketers, it’s now more important than ever to explore the link between data consent and display marketing. Of late, reliable statistics have indicated that there’s more than just a surface-level connection between consumer data and advertising patterns. After all, there’s a reason why companies like Facebook have come under fire over the years for sharing user data with third parties.

Ad Platforms, Display Campaign Secrets & Tips, Marketing, PPCs and Agencies

The Growing Influence Of Amazon On PPC Marketing

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning to realize the potential that Amazon has to boost their brand visibility and consequently, sales.

Ad Platforms, Google Ads (Adwords), Marketing

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy one of the first ones in doing something about it? Well, today, we’ll go through a deep analysis on what’s actually going on there, shall we?

Marketing