Can Google Display Ads Say ‘Click Here’?
Google Ads formerly known as Google Adwords Is an online advertising platform developed by Google. If you are looking to promote your business online, google display ads can be a great way to reach people who are browsing the net through their mobile devices, checking their Gmail, or watching videos […]Read more: Can Google Display Ads Say ‘Click Here’?
The Paradox Of Google Ad Settings
If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]Read more: The Paradox Of Google Ad Settings
The Ad Campaign Facebook should have double-checked before approving
As we all know by now, throwing Ad Campaigns it’s not as easy as it was 10 years ago, because our big tech giants have been implementing more and more policies related to what can be advertised, to whom and how, and what’s absolutely forbidden. Beginning from Google Ads’ advancing […]Read more: The Ad Campaign Facebook should have double-checked before approving
The scandal Google’s fancy lawyers could have prevented
Do you remember last week’s article on Google and Facebook’s secret Ad deal? If you don’t, let me summarize it for you: Apparently, Facebook had a brilliant idea that, if well-executed, could have made them the #1 Display Ad giant, taking Google Ads out of their podium, but all of […]Read more: The scandal Google’s fancy lawyers could have prevented
Why is everyone ignoring Google Ads’ FLoC Strategy?
Short answer: Because it sucks. But hey, what’s the point of being here if I’m not going to explain to you in an incredibly detailed and deep manner why an Advertising Strategy didn’t work, right? So today we’ll go deep diving into what’s up with Google Ads FLoCs, what are […]Read more: Why is everyone ignoring Google Ads’ FLoC Strategy?
Is Google and Facebook’s deal really one of a kind?
The advertising industry keeps changing all the time, Display Ads keep trying to prove effectiveness, advertisers search for new techniques and brands make their best efforts to keep up with them. Just like that, is that our beloved advertising world forces us to adapt, improve and challenge us more and more. […]Read more: Is Google and Facebook’s deal really one of a kind?
Protip: Find a PPC that knows about your specific Google Ads’ policies
The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]Read more: Protip: Find a PPC that knows about your specific Google Ads’ policies
Is Google going to court for an antitrust investigation?
So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]Read more: Is Google going to court for an antitrust investigation?
Why might Google Ads shut down my account? Here’s The Complete List!
If you’ve been in the PPC field for a while, even if it’s a little while, you are familiar with the most popular issue that we deal with: Having Google Ads randomly shutting down your account and refusing to give it back. I believe this problem wouldn’t be so terrible if […]Read more: Why might Google Ads shut down my account? Here’s The Complete List!
When CTRs are so high it’s actually suspicious
More often than not, our clients are very very interested in a couple of specific metrics: How many conversions do they have and the CTR, aka how many people actually click on their Ads over how many see them. So, more often than not, our Display Ads and Advertising Campaigns, […]Read more: When CTRs are so high it’s actually suspicious
Are misleading Ads helping your campaigns? Spoiler alert: Probably not
So the other day I was going through a website and ran into the next Ad: Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad […]Read more: Are misleading Ads helping your campaigns? Spoiler alert: Probably not