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How Amazon Is Contributing More to the US e-Commerce Channel Ad Market

How Amazon Is Contributing More to the US e‑Commerce Channel Ad Market

Amazon has always been one of the more dominant organizations in the market. In this article, we will talk about how Amazon is making the biggest contribution to the US e‑commerce channel ad market and how it is affecting the current digital marketing ecosystem. 

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Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

This article will talk about how we should define (or perhaps redefine!) the term “Cookieless” to find a solution to the existing problems in the digital world.

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Snapchat’s Revenue Warning Panics Leaders in the Digital Media Industry

Snapchat’s Revenue Warning Panics Leaders in the Digital Media Industry

In this article, we will talk about how Snapchat’s revenue warning has affected the entire digital media industry.

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Podcasts Are Going to Account For One-Third of US Digital Audio Ad Spend

Podcasts Are Going to Account For One-Third of US Digital Audio Ad Spend

In this article, we will talk about how the podcast is expanding continuously and now it is expected to account for one-third of digital audio ad spending in the US.

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Google's New “Ad Center” Gives Users Control Over How Ads Are Personalized

Google’s New “Ad Center” Gives Users Control Over How Ads Are Personalized

In this article, we will talk about how Google is doubling down its ad personalization offer in favor of users and helping advertisers target the audience without creeping out their customers.

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Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

In this article, we will talk about the new Senate Bill that aims to demolish Google’s dominant ad business if passed.

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How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

How the Bug-Ridden Attribution Technology of Facebook’s Platform Has Affected Advertisers

In this article, we will talk about the recent revelations about Facebook’s attribution technology – one that has affected advertisers – and how Facebook is trying to tackle this matter.

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What is Programmatic Display Advertising and How to Enhance It?

What is Programmatic Display Advertising and How to Enhance It?

This article talks about programmatic display advertising in detail. It will also discuss different ways of enhancing it to make the best use of it.

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Google Doesn’t Allow Ads for Tech Support

Google Doesn’t Allow Ads for Tech Support

One of Google’s latest policies involves disallowing ads for tech support online. However, users are still confused regarding why Google would make such a drastic move. We’ll discuss the same here.

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Do Marketers Always Get What They Pay For?

Do Marketers Always Get What They Pay For?

The Gannett scandal made a sizable dent in the trust marketers have in online publications. But, it doesn’t mean auditing and independent research doesn’t deserve the trust of marketers. Here, we’ll further explore the importance of these services for marketers.

Read more: Do Marketers Always Get What They Pay For?
TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined

TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined

In this article, we will have a detailed insight on how TikTok’s ad revenue is expected to increase in 2022, which is going to be more than the combined expected value of Twitter and Snapchat.

Read more: TikTok’s Ad Revenue to Surpass Twitter and Snapchat Combined