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Can Google Display Ads Say ‘Click Here’?

Can Google Display Ads Say ‘Click Here’?

Google Ads formerly known as Google Adwords Is an online advertising platform developed by Google. If you are looking to promote your business online, google display ads can be a great way to reach people who are browsing the net through their mobile devices, checking their Gmail, or watching videos […]

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The Paradox Of Google Ad Settings

The Paradox Of Google Ad Settings

If you spend an unhealthy amount of time on Google (who doesn’t?), then you’ve likely come across thousands of Display Ads in the past few years. It doesn’t take much digging around to discover that these ads are chosen for us based on our past searches on Google and our […]

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The Ad Campaign Facebook should have double-checked before approving

The Ad Campaign Facebook should have double-checked before approving

As we all know by now, throwing Ad Campaigns it’s not as easy as it was 10 years ago, because our big tech giants have been implementing more and more policies related to what can be advertised, to whom and how, and what’s absolutely forbidden. Beginning from Google Ads’ advancing […]

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The scandal Google’s fancy lawyers could have prevented

The scandal Google’s fancy lawyers could have prevented

Do you remember last week’s article on Google and Facebook’s secret Ad deal? If you don’t, let me summarize it for you: Apparently, Facebook had a brilliant idea that, if well-executed, could have made them the #1 Display Ad giant, taking Google Ads out of their podium, but all of […]

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Why is everyone ignoring Google Ads' FLoC Strategy?

Why is everyone ignoring Google Ads’ FLoC Strategy?

Short answer: Because it sucks. But hey, what’s the point of being here if I’m not going to explain to you in an incredibly detailed and deep manner why an Advertising Strategy didn’t work, right? So today we’ll go deep diving into what’s up with Google Ads FLoCs, what are […]

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Is Google and Facebook's deal really one of a kind?

Is Google and Facebook’s deal really one of a kind?

The advertising industry keeps changing all the time, Display Ads keep trying to prove effectiveness, advertisers search for new techniques and brands make their best efforts to keep up with them. Just like that, is that our beloved advertising world forces us to adapt, improve and challenge us more and more. […]

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Protip: Find a PPC that knows about your specific Google Ads’ policies

Protip: Find a PPC that knows about your specific Google Ads’ policies

The most common struggle among the PPC world, the one you’ll always find in every PPC community, forum, group chat, or any sort of communication method between PPCs, comes down to one particular question: Why did Google Ads shut down my account? And the answers to the said question may […]

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Is Google going to court for an antitrust investigation?

Is Google going to court for an antitrust investigation?

So last week I was reading TechCrunch’s article on Google Ads going under an antitrust investigation in Italy, and it led me to a very deep reflection about how much of an open secret the whole Google-Ads-being-a-monopoly situation actually is. So, if we all know it, then why is Italy […]

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Why might Google Ads shut down my account? Here’s The Complete List!

Why might Google Ads shut down my account? Here’s The Complete List!

If you’ve been in the PPC field for a while, even if it’s a little while, you are familiar with the most popular issue that we deal with: Having Google Ads randomly shutting down your account and refusing to give it back. I believe this problem wouldn’t be so terrible if […]

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When CTRs are so high it’s actually suspicious

When CTRs are so high it’s actually suspicious

More often than not, our clients are very very interested in a couple of specific metrics: How many conversions do they have and the CTR, aka how many people actually click on their Ads over how many see them. So, more often than not, our Display Ads and Advertising Campaigns, […]

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Are misleading Ads helping your campaigns? Spoiler alert: Probably not

Are misleading Ads helping your campaigns? Spoiler alert: Probably not

So the other day I was going through a website and ran into the next Ad:  Avoiding my usual annoying overthinking and analysis of Ads, at first sight, this looks completely fine, doesn’t it? Except it has a huge trap for the inexpert-in-advertising eye. My first impulse when seeing this Ad […]

Read more: Are misleading Ads helping your campaigns? Spoiler alert: Probably not