Microsoft Advertising now gives you free stock photos to use for your display ads
Microsoft’s alternative to Adwords–Bing Ads, to use the name we always use but Microsoft is trying to get us away from, just as much as Google is trying to get us away from “Adwords” to use the always-ambiguous “Google Ads”–has been testing out their display network. You may have missed […]Read more: Microsoft Advertising now gives you free stock photos to use for your display ads
Can Google Display Ads Say ‘Click Here’?
Today’s question: can you put language like “Click Here” into a display image ad on AdWords/Google Display ad network? The “TL;DR” answer is: “technically, probably not; but in practice, definitely”. Let’s look into it. Google’s official policy on the question is here and it says that these are not allowed: […]Read more: Can Google Display Ads Say ‘Click Here’?
Google Launching Display Ad Disclosure Info
Various sources are reporting an interesting new initiative from Google. An upcoming Chrome functionality in which you can review information about any ad seen on a display network. Here are some examples of what it looks like on a mobile phone: Currently, it is taking the form of a Chrome […]Read more: Google Launching Display Ad Disclosure Info
Google Grants: Free Money or Absurd Requirements to Make it Marketing for Google?
It always seems Google Grants is a great way for Google to give back and help those non-profits who most need it. Google Grants give 10,000 USD/month in Google ad credits to any non-profit, to use to support their cause. And with a photo like this on their featured page, how […]Read more: Google Grants: Free Money or Absurd Requirements to Make it Marketing for Google?
The Placebo Effect of Google Ads Settings
A few days ago, my colleague Morgan and I had an interesting conversation about Google Ads’ personalization settings page. I started to wonder when you change these settings, do you truly have an influence over which kinds of Google Display Ads appear on your websites? In this conversation, Morgan told […]Read more: The Placebo Effect of Google Ads Settings
You Won’t Believe What Google Banned—It’s Clickbait!
Clickbait, we’re all familiar with it. You’re scrolling through a website when you see: “learn how Kyle lost 20 pounds in two weeks” or “you won’t believe what happened when…”. Only to click on the link and find out that what happened was completely different. It was normal (and annoying) […]Read more: You Won’t Believe What Google Banned—It’s Clickbait!
Pro-Tip: Use Extensions on Google Display Ads
It may be common knowledge that adding extensions to your ads on Google search is a great way to highlight a call to action. But have you considered adding extensions to your Google display ads? Even some of the most experienced PPCs haven’t given this a second thought! If you’re […]Read more: Pro-Tip: Use Extensions on Google Display Ads
Adsense vs AdX — A Test of Which Performed Better
Nowadays, we have a vast variety of options regarding the programs we use for online advertising. These will likely become more available and change as the industry develops. However, this sometimes makes it hard for industry professionals to choose which program will be a better fit for the goals of […]Read more: Adsense vs AdX — A Test of Which Performed Better