Display Ads, Adwords & Programmatic Online Advertising Blog, News, Analysis & Opinion

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

The new scheme of Apple regarding buying ads Via Google for subscription apps to capture their revenue is quite a cunning move. This way, they will be earning millions of dollars of revenue from the subscription apps especially HBO, Tinder, and others. This new system takes people to the app […]

Read more: Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?
Impact of Ad Privacy Policy on Digital World

Impact of Ad Privacy Policy on Digital World

Starting a new business is an overwhelming experience, so most people tend to ignore ad privacy policies during the process. However, when businesses take the approach of a consumer into account regarding the ad privacy policy, they realize its importance and impact on both personal lives and the digital world. […]

Read more: Impact of Ad Privacy Policy on Digital World
How is Google tackling Sports Betting Ads?

How is Google tackling Sports Betting Ads?

With the increasing fascination for sports, there is also a constant growth of ads in the sports sector. The gambling advertising sector is also growing because most of the countries are removing bans from them. Every country has its ways and rules to regulate the frequency and nature of such […]

Read more: How is Google tackling Sports Betting Ads?
The complete disclosure of Google’s antitrust filing

The complete disclosure of Google’s antitrust filing

For a while now, the entire tech world has been holding on to its seats and trying to stay as updated as possible with whatever is going on with Google’s antitrust and court problems. But the thing is, sadly none of us are lawyers, so we really are having a […]

Read more: The complete disclosure of Google’s antitrust filing
When ads get a bit too… personal?

When ads get a bit too… personal?

For a while now, there’s been some controversy towards how users’ info should be used, and the way users’ privacy should be handled. Even Google a couple of months ago released their Privacy Sandbox — followed by their very own (and very hardly criticized) Google’s FLOCs strategy. And the thing […]

Read more: When ads get a bit too… personal?
The Growing Influence Of Amazon On PPC Marketing

The Growing Influence Of Amazon On PPC Marketing

When you think of PPC advertising, Amazon might not be the first website that comes to mind. Most brands prefer featuring their ads on Google or Facebook so the logical assumption would be that the amount of competition on Amazon is relatively low. However, more and more companies are beginning […]

Read more: The Growing Influence Of Amazon On PPC Marketing
Why Google Is Banning Ads Denying Climate Change

Why Google Is Banning Ads Denying Climate Change

It’s not even an uncommon occurrence anymore: companies are cruising along doing business as usual, not a care in the world when bam! Google decides to ban their ad account out of the blue. The worst kind of surprise? Probably, if they’ve spent a bomb on their Ad Campaign, which […]

Read more: Why Google Is Banning Ads Denying Climate Change
What It Means For Users To Access Advertisers’ History Online

What It Means For Users To Access Advertisers’ History Online

So, one of the newest developments in Google’s policies is that advertisers are now required to give users access to their history. In other words, whenever a viewer comes across your Display Ad online, they not only access details on your company but also access details on your advertising history. […]

Read more: What It Means For Users To Access Advertisers’ History Online
The (un)official complete guide to spotting scam ads on Facebook

The (un)official complete guide to spotting scam ads on Facebook

People these days (me included of course) spend more time everyday online than offline, and that’s a fact verified by a careful observation of everyone I know except for my beloved grandma. So the thing is us publishers need to make the best out of all that time spent online, […]

Read more: The (un)official complete guide to spotting scam ads on Facebook
On the anti-FLoCs movement: Amazon also refuses to join Google

On the anti-FLoCs movement: Amazon also refuses to join Google

For a couple of months now, every marketer’s life has been mostly dedicated to trying to figure out what it is that they’d do once the cookie apocalypse arrived. Basically, it’s been all about clutching at straws (being straws cookies) and pretty much hoping that the day where they are […]

Read more: On the anti-FLoCs movement: Amazon also refuses to join Google
Ad Review: Why A Display Ad Could Be Ineffective

Ad Analysis: When A Display Ad Gets It Right

More often than not when I come across a Display Ad online, my first instinct is to ignore it and skip ahead to reading or viewing the content I’m actually interested in. This, I believe, is the case with most people who spend more than 10 hours a day on […]

Read more: Ad Analysis: When A Display Ad Gets It Right