How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data
The big picture: Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast. “That is not great compared to almost anything in recent memory; however, there is a U-shape to this line,” our analyst Ethan […]
Read more: How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data
Surfing the Google Display Ad Wave: A Deep Dive Into GEICO’s Multi-policy Discount
Hey there, digital marketers! Today, you will be catching a wave through the challenging world of Google Display Ads, with a GEICO riding shotgun.
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Navigating the US Digital Ad Spending Landscape in 2023: Trends and Trajectories
This article will discuss the latest US digital ad spending trends in 2023.
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YouTube’s Strategic Move for Shorts Ad Dollars at NewFronts
This article discusses YouTube’s strategic showcase of its Shorts feature at NewFronts, highlighting its ambition to vie for short-form content advertising dollars against rivals like TikTok.
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The State of Digital Ad Spending in 2022: 5 Key Takeaways
In this article, we will discuss digital ad spending in the past year, 2022.
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The AI Revolution in Advertising: How Google’s Generative AI Will Transform the Industry
In this article, we will discuss Google’s latest decision to offer generative AI to advertisers and its impact to the industry.
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A Closer Look at Final Straw’s Digital Display Ad
This article will analyze Final Straw’s digital display ad in detail.
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This Week In Digital Advertising Data (April 14th 2023)
Let’s see what this week’s numbers say about online advertising, shall we?
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Understanding the Importance of Context in Advertising and Consumers’ Preferences
This article will discuss the importance of contextually relevant ads and consumers’ preferences.
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Potential TikTok Ban: Where Would Advertisers and Users Go?
In this article, we will discuss the switch that users and advertisers will make after TikTok disappears.
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Why Is It Not the Right Time for Google and YouTube to Drift Apart?
This article will discuss the current market positions of both Google and YouTube to show why it is not an appropriate time for them to drift apart.
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