Business

Vertical Video Advertising: Exploring TikTok, Instagram Reels, YouTube Shorts, and Snap Spotlight

This article serves as a guide to navigating the dynamic world of vertical video ads on these platforms.

UK TikTok Marketing 2023: Why TikTok Has Become a Must in the Marketer Media Mix?

In this article, we will discuss the importance of TikTok marketing and why it has become so necessary for marketers.

Data Drop: 3 Charts on Facebook, Twitter, and YouTube Ad Spending by Industry

In this article, we will discuss the ad spendings on different platforms like Facebook, Twitter, and YouTube.

Navigating the Shifting Tides: An In-Depth Look at Current Digital Ad Trends and Retail Media’s Battle Against Amazon

In this article, we will be taking a look at two significant digital ad trends to further understand the current status of retail media platforms.

Navigating the Cookieless Future: Advertisers’ Concerns and Strategies for Scalability

In this article, we will discuss the advertiser's concerns regarding scalability following the demise of cookies.

AI and Social Media Updates: Unlocking New Opportunities in Advertising

In this article, we will discuss the latest updates of AI and social media and how they are opening doors to new opportunities in advertising.

Unleashing the Power of Publishers: Why Advertisers Should Embrace the Commerce Revolution

This article will discuss the significance of publishers entering the commerce space, highlighting examples from BuzzFeed, Time, and TikTok.BuzzFeed, Time, TikTok, and other publishers are significantly shifting their business models by venturing into commerce. These publishers, known for their content creation and massive audiences, are exploring direct commerce strategies to boost their revenues and provide a brand-safe environment for advertisers. 

Unveiling the Most Effective Digital Channels According to Marketers Worldwide

In this article, we will discuss digital channels marketers worldwide consider effective.

How Marketers Should Rethink Digital Ad Channels, Based On Our Forecast Data

Total media ad spending in the US will pass the $350 billion mark this year, but growth is slow at just 3.8%, according to our forecast.

Surfing the Google Display Ad Wave: A Deep Dive Into GEICO’s Multi-policy Discount

Hey there, digital marketers! Today, you will be catching a wave through the challenging world of Google Display Ads, with a GEICO riding shotgun.

Navigating the US Digital Ad Spending Landscape in 2023: Trends and Trajectories

This article will discuss the latest US digital ad spending trends in 2023.