Ad Platforms

Advertising in the Metaverse

In this article, we will discuss the new ways of advertising, i.e., metaverse, to engage with existing and new customers.

Instagram User Statistics, Demographics, and Marketing Trends You Must Know

This article will discuss the Instagram user stats, demographics, and marketing in detail.

Xbox Games Will Show Ads Now

In this article, we will discuss Microsoft’s idea of running ads on Xbox games.

YouTube’s Success with Short-Form Videos

YouTube introduced Shorts 2 years ago to encourage creators to craft catchy content for viewers. While this seemed like a great idea, it came with its own set of challenges. Nevertheless, it came with its fair share of success too. Read here to learn more!

What Are the Preferred Social Media Platforms in 2022?

Social media has taken the world by storm. Today, developers have made it possible for people to have multiple social media applications to choose from. In this article, we will talk about which social media platforms are preferred by marketers and consumers in 2022 based on recent research and updates!

How Amazon Is Contributing More to the US e-Commerce Channel Ad Market

Amazon has always been one of the more dominant organizations in the market. In this article, we will talk about how Amazon is making the biggest contribution to the US e-commerce channel ad market and how it is affecting the current digital marketing ecosystem.

Redefining Cookieless and Finding Proper Solutions to Digital Marketing Issues

This article will talk about how we should define (or perhaps redefine!) the term “Cookieless” to find a solution to the existing problems in the digital world.

Snapchat’s Revenue Warning Panics Leaders in the Digital Media Industry

In this article, we will talk about how Snapchat’s revenue warning has affected the entire digital media industry.

Podcasts Are Going to Account For One-Third of US Digital Audio Ad Spend

In this article, we will talk about how the podcast is expanding continuously and now it is expected to account for one-third of digital audio ad spending in the US.

Google’s New “Ad Center” Gives Users Control Over How Ads Are Personalized

In this article, we will talk about how Google is doubling down its ad personalization offer in favor of users and helping advertisers target the audience without creeping out their customers.

Google Is The Target of a Senate Bill That Aims to Break Up It’s Dominant Ad Business

In this article, we will talk about the new Senate Bill that aims to demolish Google’s dominant ad business if passed.