PPCs and Agencies

Hiring a PPC specialist can be a very long and very annoying process where you meet 100 different people and none of them seem to suit your needs and requirements. All of a sudden, you realize you can take a very easy shortcut: You are good friends with a guy whom you trust and happens to be a PPC looking for a job. But then, that same old thought comes to your mind: How much of a good idea is it to hire a friend? Well, here’s a full list of aspects to consider before going ahead with it. 

More often than not, when we are looking to hire a PPC specialist, we found ourselves asking our friends and colleagues if there’s someone they know that could be a good fit. We trust them, we know (hopefully) that they are smart people and that they know what we are talking about, but can we trust their judgments? Here, I present to you some facts to consider before hiring a PPC only through someone else’s recommendation. Let’s go! 

How easy life would be if every morning, instead of going through every single PPC website to find out what’s new, you could go to just one and have everything you need right there? Imagine sharing a forum with a bunch of people interested in the same nerdy things you do and being able to chat with them all day long. Since we believe forums are a little cold and anonymous, we decided to create the very first PPC-Exclusive Slack community. 

So this week we are going to be discussing an issue that’s many times disregarded but that’s actually something that we should pay a lot of attention to: Should we hire a PPC individual expert or a specialized agency? Both options have their pros and cons, so let’s get to it and figure out which option best suits our needs. 

There are plenty of things to take into consideration if you are thinking about hiring someone on the other side of the world. Let’s look at some of the main considerations!

To find a good Pay Per Click (PPC) expert or specialist to manage your campaigns or merely just help guide you on them, you can use a lot of different criteria. Who is closest to you? Who can you pick up the phone and call? Who is the cheapest? And so forth. Let me tell you my favorite criterion: to look for specialists.

When you want to hire a PPC--particularly to work on display and programmatic campaign-heavy accounts, but these tips apply to all PPCs!--there are a bunch of requirements that it may be helpful to keep in mind during your selection process. At least these are helpful for me. Here they are.