How to Deal With Bad Data
Bad data can be a thorn in the side for many modern marketers. But, all isn’t lost when your data turns bad. Here, we discuss a few strategies to help you deal with bad data.
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How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?
Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacy
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How GDPR Has Affected Advertisers and Users Negatively
For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data […]
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Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?
The new scheme of Apple regarding buying ads Via Google for subscription apps to capture their revenue is quite a cunning move. This way, they will be earning millions of dollars of revenue from the subscription apps especially HBO, Tinder, and others. This new system takes people to the app […]
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Which one is better? Instagram Stories Ad or Instagram Feed Ad?
When it comes to Instagram ads, the first question that comes to everyone’s mind is “Whether Instagram feed is better for ads or Instagram stories?” Instagram has introduced a lot of new features over time like IGTV, reels, ‘Add Yours’ stickers, and so on. Due to these features, the dynamics […]
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Why Video Advertising Will Surpass Linear TV Ad Spending?
The pandemic has resulted in more focus on brand building due to which the brands have started showing interest again in TV ads. The demand for traditional TV ads started rising which also further led to the increase in their prices. On the other hand, since people have not been […]
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What Are the Obstacles and Opportunities Related to the End of Third-Party Cookies?
According to a lot of marketers and businessmen, the end of third-party cookies indicates the end of online advertising. But that might not be the case. A cookie-less future will bring both obstacles and opportunities for businessmen. They may have to find more effective ways to drive data and stay […]
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Social and Environmental Responsibility of Brands
In the past years, consumers have been more concerned about price and convenience. But now, the way consumers think has changed entirely. They are being more driven by beliefs and values. They consider taking care of the environment and society their responsibility. When it comes to brands, companies, or organizations, […]
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Why Are Digital Ads Becoming Less Effective Nowadays?
Digital advertising is the fastest-growing marketing channel. The target marketing for advertisement is all about the location which is now shifted to ‘Online’. Digital marketing has changed the trend by giving power back to the consumer. On the other hand, marketers are under the constant pressure of making innovative, creative, […]
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Client management lessons I learned from Living on a Prayer by Bon Jovi
How Jon Bon Jovi predicted inclusive advertising, resource preservation, and process focus.
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Digital Needs of Non-Traditional Families
The world is changing, and so should we: let’s find out how marketers can be much more inclusive, and increase brand connection with their customers.
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