For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data protection. The Implication of GDPR aimed to increase the satisfaction level of the users by giving them control over their personal information. Some people believe that it has improved the performance level of digital marketing. But according to the Canadian Marketing Association (CMA), it has caused a drastic impact on both advertisers and users.