What Are the Barriers in the Way of Creative Marketing Output?

This article will discuss the roadblocks marketers face from generating more creative marketing output.

What Do Consumers and Marketers Think About Personalized Marketing?

In this article, we will discuss consumers' expectations from marketers and brands that receive tailored content according to their preferences and interests.

Top Influencer Marketing Trends In 2022

This article will discuss the recent changes and trends of influencer marketing in 2022 to get insight into how it will change the digital world.

What Kind of Content Do Marketers Want from Creators?

In this article, we will discuss the stats and facts about the type of content marketers want from creators.

Which Data Capabilities Are Still Out of Reach for Marketers?

In this article, we will discuss a report that shows which data capabilities are still out of reach for marketers with the help of statistics.

How to Deal With Bad Data

Bad data can be a thorn in the side for many modern marketers. But, all isn’t lost when your data turns bad. Here, we discuss a few strategies to help you deal with bad data.

How Identity Resolution Is Both a Challenge and an Opportunity in the Programmatic Landscape?

Identity resolution helps marketers have access to the data from multiple platforms to get a complete picture. The more data they get, the more it helps them personalize their campaigns. However, identity resolution has become a challenge as well with the increase in the consumer’s sentiments regarding their privacy.

How GDPR Has Affected Advertisers and Users Negatively

For years, privacy has been one of the most highlighted concerns of consumers. The publishers were getting away with their stalking behavior in the past but after the GDPR (General Data Protection Regulation) got approved by the EU in 2016, it provided users with the basic rights of their data protection. The Implication of GDPR aimed to increase the satisfaction level of the users by giving them control over their personal information. Some people believe that it has improved the performance level of digital marketing. But according to the Canadian Marketing Association (CMA), it has caused a drastic impact on both advertisers and users.

Is Apple’s New Scheme of Buying Ads Via Google for High-Profile Subscription Apps Ethical or Not?

What exactly is happening in this scheme? This is a question that is on the minds of many and here is the answer.

Which one is better? Instagram Stories Ad or Instagram Feed Ad?

Here are a few factors mentioned that can help us determine whether Instagram stories are better than feed or not.

Why Video Advertising Will Surpass Linear TV Ad Spending?

The pandemic has resulted in more focus on brand building due to which the brands have started showing interest again in TV ads. The demand for traditional TV ads started rising which also further led to the increase in their prices. On the other hand, since people have not been using traditional TV ads for quite a while, the supply started shrinking which also caused the increase in their prices.