Let’s dive in!
- Google’s sellers.json is now 1.2 million publishers.
- UK’s digital advertising spend dropped 5% in H1 but display ads grew 0.3% to 2.84 billion pounds and video 5.7% to 1.35 billion pounds.
- Digital ad spending will increase in the US 1.7% in 2020, but here is the by-industry breakdown:
- Pharma digital ad spend will increase by 14.2% in 2020, to $9.53 billion
- Oracle says that 5.3% of display ads are fraudulent. (“How quaint!” Dr Fou funnily observes!)
- DoubleVerify’s IPO will be valued at $5 billion.
- Ecommerce spending up 30% in the USA.
