This Week in Digital Advertising (December 24th, 2021)

With Jingle Bells playing in the background, let’s jump right into what this week’s numbers say about digital advertising.

  • Marketing Charts survey on how advertisers will adjust their campaigns to the cookie-less future shows that 62% of the respondents are planning to spend more on platforms like Facebook, Instagram, Amazon and Google, 51% on their own channels (such as email, website), and 49% on TV Advertising.
  • Marketing Charts report on improving Marketing and Sales collaborations shows that marketing respondents believe the areas where there’s more to be improved are feedback between groups (32%), regular joint meetings (29%) and lead quality review (25%). Meanwhile, sales respondents answered that these areas were target accounts (29%), content planning (28%), and budget planning (27%).
  • Marketing Charts survey on PR metrics for 2022, 60% of respondents are planning to use social media shares and mentions and social media engagement metrics in 2022, rising by more than 10% points as compared to this year.
  • AdExchanger’s article explains that, this past Friday, Comscore acquired social media-focused audience intelligence platform Shareablee for $45 million.
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