This Week in Digital Advertising (December 10th, 2021)

So let’s see what this week’s numbers have to say about digital advertising…

Marketing Charts survey on types of influencers shows that 38% of teenagers follow music-related influencers, 36% gaming ones, and 31% celebrities.
Marketing Charts report on US CTV ad spending explains that CTV ad spending this year will grow by about 60% over last year and reach $14.4 billion.
Marketing Charts study on most and least trusted brands regarding data usage shows that TikTok and Slack are the least trusted ones, with 8% and 7.3% of positive respondents respectively. Meanwhile, Amazon, Google and Microsoft account for the highest trust numbers, being 37.7%, 33.4% and 31.5% respectively.
AdExchanger’s article explains that on Wednesday, Frameplay, an in-game ad platform, announced a raise of $8 million, and forecasted that the numbers will continue growing.