So let’s see what this week’s numbers have to say about digital advertising…
- Marketing Charts survey on types of influencers shows that 38% of teenagers follow music-related influencers, 36% gaming ones, and 31% celebrities.
- Marketing Charts report on US CTV ad spending explains that CTV ad spending this year will grow by about 60% over last year and reach $14.4 billion.
- Marketing Charts study on most and least trusted brands regarding data usage shows that TikTok and Slack are the least trusted ones, with 8% and 7.3% of positive respondents respectively. Meanwhile, Amazon, Google and Microsoft account for the highest trust numbers, being 37.7%, 33.4% and 31.5% respectively.
- AdExchanger’s article explains that on Wednesday, Frameplay, an in-game ad platform, announced a raise of $8 million, and forecasted that the numbers will continue growing.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.