This Week In Digital Advertising Data (September 9th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • According to a report by eMarketer, US digital ad spending in entertainment will be more than double what it was in 2019, in the current year.
  • Cool or Creepy? On this very interesting report by Cheetah Digital global data, that examines consumer trends by age group, consumers tend to find that certain marketing tactics cross over into being annoying or even creepy. In general consumers agree that personalized offers after staying on a brand’s site for 2+ minutes represent an acceptable form of personalization, but in last year’s study, a majority share across generations found this to be creepy, so things appear to have changed on that front. 64%of Gen Zers, 60% Millennials and 56% Gen Xersview this as “cool,” 60% Boomers view this a “creepy” practice.
  • A recent forecast from Insider Intelligence finds that US digital retail media ad spending is predicted to grow by 31.4% this year after shooting up by almost half (49.3%) last year. Retail media ad spend in 2024 is expected to be almost double last year’s total ($61 and $31 billion, respectively).
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