Let’s jump in, as usual, to this week’s numbers in online advertising.
- Ad spending in the USA will decrease by 8% this year but digital ad spend will grow by 6%.
- 61% of businesses say they are using ABM marketing, although almost none of those are doing so at a sophisticated or measurement-oriented level.
- Programmatic ad spend is up 11% since April.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.