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- 51% of all spend will be digital in 2020–the first time ever it is above 50%!
- B2B digital ad spend will grow 22.6% in 2020 over 2019.
- Google Shopping ad spend was up 34% in Q2.
- A 2% tax will be charged, by Google, to Google Ads advertisers for taxes in the UK, starting on November 1st. Also 5% in Austria and Turkey.
- Retail digital display ad spend to increase 2.3% in 2020.