Some interesting data and numbers from the online search world this week:
- Online ad revenue was $124.6 billion in 2019, according to the IAB. That’s $54 billion more than on television, and it was 16% growth over 2018. 70% of the ads were served on mobile devices. Paid search was 44% of the spend, display 31%, and video was 17%. Of course, due to Covid, the 2020 data will likely be lower.
- In April, 64% of ad agencies postponed a digital ad campaign. This counter-acts the good news from the previous stat!
- Ransomware fraud grew 14x over the last year. Note that a substantial portion of ransomware is delivered via ads. That is very worrying in all directions.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.