Some interesting data and numbers from the online search world this week:
- Online ad revenue was $124.6 billion in 2019, according to the IAB. That’s $54 billion more than on television, and it was 16% growth over 2018. 70% of the ads were served on mobile devices. Paid search was 44% of the spend, display 31%, and video was 17%. Of course, due to Covid, the 2020 data will likely be lower.
- In April, 64% of ad agencies postponed a digital ad campaign. This counter-acts the good news from the previous stat!
- Ransomware fraud grew 14x over the last year. Note that a substantial portion of ransomware is delivered via ads. That is very worrying in all directions.