What does the data say about this week in online advertising? Let’s see!

  • According to AdExchanger, Zynga will spend $250 Million to acquire the Mobile Ad company Chartboost.
  • As said by Marketing Charts’ Landing Pages Conversion Rates Report, the Media & Entertainment industry has a median of 11.3% visits resulting in a conversion, outperforming the rest of the industries.
  • AdExchanger’s article on the Power of CTV said that CTV ad spend experienced 22% growth year-over-year in 2020.
  • According to Marketing Charts, 32% of the millennials interviewed consider that Ads they see in Social Media are not trustworthy.