What does the data say about this week in online advertising? Let’s see!
- According to eMarketer’s report, CX firms report seeing improvements of 30% of the respondents in customer lifetime value, 30% as well in customer advocacy, and 23% in basket size as a result of investing in digital CX.
- As said by Marketing Charts, 32% of total Instagram Ad spend in Q1 2021 corresponded to Instagram Stories. This represents a 22% increase from Q1 2020.
- Marketing Chart’s article states that Amazon’s US e‑commerce sales are expected to increase by 15.3% year-over-year in 2021 to reach $367.19 billion.
- eMarketer’s report on business recovering from the US pandemic and economic crisis states that Advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.