This Week In Digital Advertising Data (May 28th, 2021)

What does the data say about this week in online advertising? Let’s see!

According to eMarketer’s report, CX firms report seeing improvements of 30% of the respondents in customer lifetime value, 30% as well in customer advocacy, and 23% in basket size as a result of investing in digital CX.
As said by Marketing Charts, 32% of total Instagram Ad spend in Q1 2021 corresponded to Instagram Stories. This represents a 22% increase from Q1 2020.
Marketing Chart’s article states that Amazon’s US e-commerce sales are expected to increase by 15.3% year-over-year in 2021 to reach $367.19 billion.
eMarketer’s report on business recovering from the US pandemic and economic crisis states that Advertisers will increase their upfront TV spending by 7.6% this year to $19.90 billion.