What does the data say about this week in online advertising? Let’s see!

• According to eMarketer’s reports 67.9% of US marketers will use influencer marketing for paid or unpaid campaigns this year.
• AdExchanger’s reports that during the fourth quarter of 2020, podcast advertising revenue reached $842 million, while spending on Facebook continued to grow and increases have remained above the 90% mark.
• As said by Marketing Charts’, in 2020 ad viewability reached 71.3% in the US mobile web video.
• AdExchanger’s article about an IAB’s survey said that 47% of the intervieweds said that advertising on news increases their positive perception of the brand.
• Marketing Charts’ reports that t 40% of 1,200 adults interviewes were likely to personally decide to buy a brand or company’s products based on where its ads appear.