This Week In Digital Advertising Data (March 22nd 2024)

Let’s see what this week’s numbers say about online advertising, shall we?

A repor t from YouGov indicates that fewer adults agree that advertising helps them choose what they buy, while more feel that ads are a waste of time. The report compared American’s attitudes to ads in late December 2023 with their attitudes in late December 2019. The results show that 46% of adults recently agreed that advertising helps them choose what they buy, down slightly from 49% in December 2019. Along with that, there’s been a small rise in the share who agreed that they think ads are a waste of time (53%, up from 48%) and that they don’t trust the ads on TV (52%, up from 49%).
Podcasts are one of the most under-advertised mediums, according to marketers. However, that may be changing: researc h from Magellan AI indicates that podcast ad loads rose in Q4 2023 to a new high of 7.66%, meaning that ad time on average was 7.66% of a podcast episode in the US during the quarter. That represents a marked 16.8% climb from the 6.56% average registered in Q3 2023, and also a considerable 29.2% uptick from the year-earlier period (5.93% in Q4 2022).