This Week In Digital Advertising Data (April 5th 2024)

Let’s see what this week’s numbers say about online advertising, shall we?

  • Video ad spending is a rapidly increasing part of in-app advertising. In 2020, just over a quarter (26.7%) of in-app ad spending went to video ads. That figure will reach 36.8% in 2024 and 37.5% in 2025. In 2024, in-app video ads will capture over 30% of total US mobile advertising spend for the first time. Driven by placements in social media, YouTube, and OTT apps, in-app video ad spending will increase 20.4% YoY in 2024 to reach $61.11 billion. It will account for over half (58%) of the $105.93 billion in US video ad revenues and nearly 90% of mobile video ad revenues.
  • Marketing and advertising spending around the world grew at a relatively slow rate of 4% last year, according to PQ Media. Marketing spending increases (+5.1% to $897.69 billion) outpaced ad spending growth (+2.6% to $732.89 billion), while globally, digital & alternative marketing and advertising spend grew to cross the majority threshold (50.6% share) of overall marketing and advertising spend, per the report.
  • Marketers continue to invest in social media, and with good reason: paid ads can boost awareness, consideration, and purchase behavior, according to research from Hootsuite. As part of its Social Media Consumer Report, Hootsuite surveyed more than 6,000 adults ages 18-64 across the US, UK, Canada, and Australia who follow brands on social media and say social media has at least some influence on their purchase decisions. The results reveal that a majority of these respondents either strongly agree (12%) or agree (49%) that they’ve discovered new brands/products/services they’re interested in from paid/sponsored social posts.
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