More days have gone by and that means more advertising data! Let’s jump in:
- AdExchanger reports that 59% of Connected TV ad buyers are increasing their CT ad budgets in 2020.
- A Magna study predicts that online advertising will drop $11 billion in 2020, from $213 billion to $224 billion. The report also predicts that social media spending will be up 8%, and banner ads spending will fall by 11%.
- A study from Digiday shows keyword blocking is a problem for 43% of all publishers, who are receiving less revenue because advertisers are not showing ads on pages that contain words related to Covid or other current nameless political movements.
- GroupM predicts that online advertising spend will be down 13% in 2020, although political ad spending will be up by $3 billion.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.