This Week in Digital Advertising Data (June 18th, 2021)

So let’s see what this week’s numbers say about Digital Advertising, shall we?

As predicted by eMarketer’s report, by 2024 the US Ecommerce channel Ad spend will be valued in $41.33 billion.
Marketing Charts’ study shows that, in 2020, ad spend from alcohol brands decreased 11.6% year-over-year to $6.7 billion. The same study explains that this year, alcohol ad spend is expected to grow by 5.3% y-o-y to reach $7 billion.
Marketing Charts survey to smartphone owners shows that half of respondents said they had used online search to look up information about an out-of-home Ad.
According to AdExchanger’s article, the Canadian demand-side platform AcuityAds was valued at $600 million after US IPO.