Some highlights from this week:
- The programmatic giant MediaMath cut 8% of its staff, and the remaining employees are getting a 10% pay cut.
- Programmatic spending has started to rebound in May. MediaRadar says that digital ad spending declined 9% YOY in May, which is an improvement as compared to the 34% YOY drop in March. Pubmatic says that programmatic ad spend rose 14% in May compared to April.
- On one day, Joe Biden spent $1.6 million just on Facebook ads last Thursday–yes, just on one day.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.