Let’s see what this week’s numbers say about online advertising, shall we?
- According to a report from Smartly.io, here is what motivates Gen Zeers to engage with new brands on socials: the top reason given is due to discounts being offered, followed by products/services they need (46%) and if the brand looks trustworthy and transparent (45%). Shockingly enough only 18% say the reason would be that influencer promotion/validation. The survey also reveals that 87% of Gen Zers are open to seeing ads from new brands on social media.
- A study by Nielsen indicates that more than one-third of LGBTQ+ consumers around the world are comfortable with brands reaching out to them as members of this community, including more than half (52%) of respondents in the US who are comfortable with inclusive campaigns. Perceptions of non-inclusivity tend to be fewer than half for social media ads (45%), influencers followed on social media (47%), movies/TV series on video streaming services (48%) and podcasts (49%).
- On theor latest report, PwC forecasts that online advertising spending will jump to $218 billion — and mobile is expected to account for 72.8% of total US online ad spend. That share is expected to grow to 75.6% by 2026, when mobile advertising is predicted to exceed $210 billion. For the forecast period, mobile will have a CAGR of 9.2%.