Let’s see what this week’s numbers say about online advertising, shall we?
- According to a study by Integral Ad Science, more than 8 in 10 (84% of) digital media experts say to be pretty concerned (if not very) about at least one media quality threat, amidst an environment in which programmatic is the most heavily used form of digital advertising. 64% of digital media experts believe that we are vulnerable to disinformation, misinformation and fake news incidents this year. 44% see healthcare content as vulnerable, a majority 62% say that the COVID-19 pandemic has led to an increase in misinformation and fake news content.
- The latest annual Top 100 Most Valuable Brands report reveals the biggest brands in the world still record sustainable growth. Consumer Technology was the category that saw the fastest growth over the past year, with top-100 brands in this sector growing their value by 45%. Followed by the Luxury category, with a 45% growth from last year. Apple regained its number one positioning with an impressive 55% year-over-year increase in brand value. Google sustained the fastest growth rate of the brands in the top 10, with a 79% surge to $819.573 billion. Followed by Amazon (3% increase or $705.646 billion) and Microsoft (49% or $611.46 billion)