Let’s jump in!
- 71% of marketers say video is important to their strategy.
- YouTube accounts for 18.5% of US CTV ad spend in 2020.
- There are 1.9 billion Facebook users.
- Consumer electronic sales in 2020 were $150 billion, much higher than the $120 billion forecast, in 2020.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He is weirdly proud of his series on this site of how philosophers would behave if they were PPCs.