This Week In Digital Advertising Data (December 2nd, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • On the latest poll by Brand Keys CMOs and brand managers continue to be most worried about ROI, as they have been for ages. But now things just got more complex. Fully 98% of the 463 CMOs and brand managers surveyed said they worry about work-from-home/remote working/return-to-office issues. Rounding out the top concerns are pressure for increased profits/shareholder value (96%) and competition from new brands (95%).
  • According to a survey from Pack  4 in 10 adults say they are very likely to buy a product recommended to them online. That’s particularly the case for 18-34-year-olds (69%) and 35-44-year-olds (77%), per the results. 41% of respondents overall said they would be likely to purchase a product “recommended” to them online (e.g. appeared in their feed), that figure dropped to just 16% among those ages 65 and older.
  • Linkedin has expanded its B2B marketing offerings with a number of features designed to help marketers reach relevant audiences and analyze performance, according to this article by eMarketer.  Although LinkedIn ads rank low in relevancy, is learning from the rivals’ missteps and general shifts in digital advertising. Along with its new products, the platform also announced a Brand Safety Hub in partnership with DoubleVerify, as well as broader access to its first-party data that lets advertisers “target, measure, and optimize… without the need for individual trackers.”
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