This Week In Digital Advertising Data (December 16th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • On this eMarketer report, we see how there is  a massive and unprecedented reduction in US social network ad spending forecast. Spending will now reach $65.31 billion in 2022 versus our March 2022 estimate of $74.56 billion. Social’s share of total digital ad spending is expected to shrink every year through 2024 at an accelerated rate.
  • According to The App Marketer Survey, most app marketers agree to some extent that recent privacy changes such as Apple’s App Tracking Transparency (ATT) framework have been a good thing for app users,  but not for marketers themselves. Just 1 in 4 strongly (5%) or somewhat (20%) agree that these privacy changes have been a good thing for marketers, with more than double the share (54%) disagreeing with this.
  • One in 4 media ad buyers is currently investing in retail media network (RMN) advertising, while an additional 36% are considering doing so. A survey shows that those currently investing in RMN advertising will increase their spend by an average of 28.4% next year, according to an IAB report.
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