Let’s dive (hehe, pun intended) into this week’s online advertising data:
- B2B digital ad spend to increase 22% this year over last.
- 56% of online video advertisers increased their spending on online video ads in the first half of this year.
- Programmatic ads are 41% of digital ad spend by large brands.
- 38% of B2B marketers will increase their “influencer” marketing spending in 2022. Perhaps the more interesting story is that 62% won’t.
- Search ad CLICKS grew 38% YOY this year so far, as well. A lot of 38s, today!
- Amazon’s sponsored brands ad spend rose 60% this year so far.