Let’s dive (hehe, pun intended) into this week’s online advertising data:
- B2B digital ad spend to increase 22% this year over last.
- 56% of online video advertisers increased their spending on online video ads in the first half of this year.
- Programmatic ads are 41% of digital ad spend by large brands.
- 38% of B2B marketers will increase their “influencer” marketing spending in 2022. Perhaps the more interesting story is that 62% won’t.
- Search ad CLICKS grew 38% YOY this year so far, as well. A lot of 38s, today!
- Amazon’s sponsored brands ad spend rose 60% this year so far.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.