Let’s jump into this week’s review of the key numbers in online advertising:
- Yahoo Finance reports that 2% of digital ad spend in the USA is for healthcare-related products.
- FraudScore estimates that 43% of all digital ad fraud is in Russia and Eastern Europe, 36% in APAC, 32% in the EU, and 18% in the USA.
- EMarketer’s Display report says Display advertising will increase by 5.5% in 2020, a lower estimate than the 19.2% originally predicted. But next year it should increase by 23%.