Let’s jump into this week’s review of the key numbers in online advertising:
- Yahoo Finance reports that 2% of digital ad spend in the USA is for healthcare-related products.
- FraudScore estimates that 43% of all digital ad fraud is in Russia and Eastern Europe, 36% in APAC, 32% in the EU, and 18% in the USA.
- EMarketer’s Display report says Display advertising will increase by 5.5% in 2020, a lower estimate than the 19.2% originally predicted. But next year it should increase by 23%.
Morgan Friedman has been building and running Display campaigns on top of GDN Network of Adwords, err, he means "Google Ads," for almost 15 years. Friedman is, by nature, an obsessive optimizer, and has been A/B testing every obscure option, configuration, strategy, and tactic on Display Ads. Oh and search ads, as well as figuring out how to grow companies and politicians from just the seed to hundreds of thousands of users, or voters, as well. His favorite number is eleven. He enjoys writing about Managed Placements.