This Week in Digital Advertising Data (August 14th, 2020): Healthcare ads 2% of digital ad spend

Let’s jump into this week’s review of the key numbers in online advertising:

  • Yahoo Finance reports that 2% of digital ad spend in the USA is for healthcare-related products.
  • FraudScore estimates that 43% of all digital ad fraud is in Russia and Eastern Europe, 36% in APAC, 32% in the EU, and 18% in the USA.

  • EMarketer’s Display report says Display advertising will increase by 5.5% in 2020, a lower estimate than the 19.2% originally predicted. But next year it should increase by 23%.

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