Let’s see what this week’s numbers say about online advertising, shall we?
- In a report by eMarketer, while advertising areas like connected TV and retail media boast strong potential, other channels, like social media and linear TV, are losing some steam. That’s why it’s important to explore other ad channels. Amongst the recommended areas to explore, we have Digital out-of-home (DOOH), and Gaming, which accounts for less than 5% US ad spend, according to the Interactive Advertising Bureau. Gen Alpha and Gen Z have grown up with gaming, and platforms like Roblox are second nature to the digital natives.
- 61% of US paid search marketers think future chat-based search advertising will be very or extremely effective, according to NP Digital, according to eMarketer.
- Almost three-quarters of businesses use video marketing as a part of their overall sales and marketing strategy, according to recent research, most commonly to increase engagement. But do viewers find business videos to be engaging? The latest report from Vidyard looks at video completion rates for business-related videos, as well as other video benchmarks.