This Week in Digital Advertising Data (April 29th, 2022)

Let’s see what this week’s numbers say about online advertising, shall we?

  • Agile Marketing: results from the 5th annual State of Agile Marketing report, by AgileSherpas, Adobe Workfront & IBM iX indicate that 43% of marketers have adopted some form of Agile marketing in their organization, and from those who haven’t, 51% are planning to do so.
  • According to eMarketer, nearly half of US consumers have been gettig the wrong ads. Somewhat alarming results show that from the 49% who said they received incorrect ads, 42% immediately unsubscribed from the brand’s content.
  • Hashtag Culture 101: care to know which were last years top hashtags? The results show that the top hashtag that appeared alongside #contentmarketing was #digitalmarketing, 47% of the time. Followed by #seo which appeared 40% of the time.
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