This Week in Digital Advertising Data (April 23rd, 2021)

What does the data say about this week in online advertising? Let’s see!

  • According to AdWeek’s article on ROI expectations, Online Advertising has had increasing numbers since the end of last year, with revenue in Q3 and Q4 of 2020 up 11.7% and 28.7% year-over-year, respectively.
  • DoubleVerify increased it’s value in the IPO, reaching $5 billion, according to AdExchanger.
  • A report from eMarketer assured that, this year, US spendings will be increased in a 25.5%, reaching its highest growth rate since 2018.
  • According to Marketing Charts study,  39% of marketers from medium-sized companies and 35% of those from large companies name Audience Targeting as their #1 priority when launching an Ad Campaign.
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