What does the data say about this week in online advertising? Let’s see!
- According to AdWeek’s article on ROI expectations, Online Advertising has had increasing numbers since the end of last year, with revenue in Q3 and Q4 of 2020 up 11.7% and 28.7% year-over-year, respectively.
- DoubleVerify increased it’s value in the IPO, reaching $5 billion, according to AdExchanger.
- A report from eMarketer assured that, this year, US spendings will be increased in a 25.5%, reaching its highest growth rate since 2018.
- According to Marketing Charts study, 39% of marketers from medium-sized companies and 35% of those from large companies name Audience Targeting as their #1 priority when launching an Ad Campaign.
Mora is a PPC Analyst at Hellbent Digital at work, and a theater nerd when not at work. And it turns out understanding theater—that is, how to put on compelling live shows that engage the audience—is a very useful skill for understanding digital marketing.